Research On Planning,Development And Marketing Of Jiangxi Low-altitude Tourism Products

As a big tourism province in China,jiangxi not only has beautiful natural environment and good tourism resources,but also has colorful landscape and rich product portfolio.With the improvement of people's living standards and quality of life,the way of tourism began to show personalized.The form of road traffic tourism began to fail to meet people's travel needs.At this time,low-altitude tourism,driven by policies and demands,began to enter into a fast-paced development stage.At present,low-altitude tourism has been promoted all over the country.With the strong support of national policies and the great development of general aviation industry,low altitude tourism has become popular in China in recent years.However,in the process of developing and implementing low-altitude tourism products,if we blindly pursue the heat and do not start from the actual situation,we will definitely face the risk of failure.Based on the current comprehensive development of low-altitude tourism,jiangxi province began to comply with the development requirements of The Times,rapid development of low-altitude tourism,continuous optimization of the corresponding service environment,explore the construction of pilot base,so as to enrich the types of tourism products.Based on the current changes of jiangxi's tourism modes of transportation and combined with local tourism resources,this paper discusses and analyzes the current situation and trend of jiangxi's low-altitude tourism by means of literature review,questionnaire survey analysis,comparative analysis and multidisciplinary comprehensive application,and then puts forward targeted marketing strategies.After relevant analysis,this paper conducts analysis and research based on the main line of low-altitude tourism product development and marketing.Based on the current situation of low-altitude tourism and general aviation industry,the characteristic low-altitude tourism projects are scientifically formulated to promote various sightseeing and leisure projects,such as seaplanes and helicopters.As a result,low-altitude flying tourism is gradually extended to tourist towns and tourism products.With the increase of tourism consumption,the cultivation of hot consumption spots will certainly lay a foundation for the development of low-altitude tourism.In nanchang,gian,shangrao,jingdezhen,jiujiang as an object,such as low local tourism product development to provide the corresponding countermeasures,atthe same time for the low tourism products in jiangxi province to carry out the idea,the development,so as to create modular products,airport sightseeing products,low adventure tourism products and general aviation,tourism products,etc.,thus targeted put forward the feasible marketing strategy,the related planning: a low safety for the long-term development of tourism needs to insist on the red line;Low altitude tourism needs to adopt diversified marketing;Low altitude tourism products need to broaden channels;Low-altitude tourism products need media publicity;Low altitude tourism products should be popularized to drive the market so as to create market vitality.Low-altitude tourism is non-replicable,so it is necessary to promote derivative integration of tourism products.