Research On The Optimization Of Marketing Strategy Of FJI Emission Control(Jiangxi)

In recent years,with the continuous increase of China's overall economic aggregate and the further improvement of people's material living standards,China's automobile industry has also achieved vigorous development.The output and sales of domestic automobile market have successfully achieved a period of explosive growth and development,and began to change from explosive growth mode to robust high-speed.Development trend.After decades of development,China has become a global automobile production and sales power,providing a broad market for the automobile manufacturing industry.The development of automobile industry is based on the development of parts manufacturing industry.The upgrading of automobile production industry itself and the expansion of market space will inevitably lead to great changes in automobile parts manufacturing industry.However,the growth of automotive parts industry brought about by the development of the automotive industry is not unlimited.The automotive manufacturing industry has already passed the stage of explosive growth.The opportunity provided by this development model has become the past,and the automotive market is becoming increasingly close to saturation.In addition,after 2007,the automotive parts industry has experienced nearly ten years of market expansion,the development potential of the industry has been unlimited development,there are a large number of competitors in the same industry in the market,the market share has been continuously divided,the segmentation market has been partitioned out,and the competition among existing competitors is becoming increasingly fierce.Based on the actual development background of automotive parts manufacturing industry,this paper takes FJI scheduling and control(Jiangxi)Technology Co.,Ltd.(hereinafter referred to as FJI scheduling and control company)as an example to deeply analyze the theoretical value and practical significance of the text.In order to enhance the theoretical value of this paper,this paper introduces STP,4Ps,4Cs and 7Ps in detail,and then focuses on the construction of service marketing strategy and marketing strategy innovation research knowledge;and through a detailed analysis of the overall situation of the industry,under the premise of grasping the development background,learn from other successful programs.Example experience.After that,the general situation of FJI emission control company,the effect of current marketing strategy andthe existing problems are analyzed comprehensively,and the background of optimizing marketing strategy is analyzed.On the premise of grasping the development status and shortcomings of FJI emission control company,the product positioning,pricing strategy,channel strategy and promotion are discussed.The marketing strategy optimization scheme is put forward in the aspects of strategy,personnel strategy,process strategy and image display strategy,and the safeguard measures are given in view of the existing deficiencies in the optimization scheme and enterprise development process.