Research On The Status Problems And Countermeasures Of The Development Of Sanya Coastal Low-altitude Tourism

As a new tourism industry,low-altitude tourism is increasingly favored by tourists and has become an important aspect of the structural reform of the tourism supply side.In recent years,low-altitude tourism has been vigorously promoted by the State Council,the Central Military Commission,and the National Civil Aviation Administration.Various reform policies have emerged in an endless stream.General aviation companies have gradually increased,general aviation aircraft have increased,products have become more abundant,and the scale of industries has grown.Sanya,as the only tropical coastal tourism city in China,and the forefront of China's tourism reform,relying on a huge amount of tourists receiving more than 18 million visitors each year,has unique conditions for the development of low-altitude tourism.How to seize the policy of reform,learn from the advanced experience of developed countries in the world and accelerate the development of China's low-altitude tourism market,it has become a major theoretical and practical issues.This article focuses on the development of low-altitude tourism in Sanya,supported by industrial cluster theory,4Ps marketing theory,and consumer demand theory.It uses literature research methods,questionnaire surveys,and case analysis methods to travel through low-altitude tourism to countries such as the United States,Australia,and Brazil.The development of typical case studies and comparisons of typical cases of domestic aviation industries such as Jinhui Aviation,Reignwood Star,Capital Shengli,and Successful Navigation,combined with the case study of Yalong General Aviation in Sanya,analyzed the current low-level tourism in Sanya,Problems in prices,markets,marketing,policies,etc.,and relevant suggestions for countermeasures have been made in a targeted manner to strive to promote the high-quality development of low-altitude tourism in the coastal areas of Sanya.