Research On The Development Strategy Of New Energy Vehicles Of SDGJ Automobile Company

After the party's 18th National Congress was held,China began to make great progress in circular economy.At the same time,it vigorously advocated the development concept of green low-carbon and environmental protection,and also achieved great results in energy conservation and consumption reduction,and greatly improved resource utilization.With the comprehensive implementation of environmental pollution control in China,the momentum of ecological and environmental pollution has been basically curbed,the discharge of various pollutants has been effectively controlled,and the quality of people's living environment has continued to improve.Automobile companies have always been regarded as the pioneer of economic reform and the pillar of economic growth,and have assumed important responsibilities.Especially at present,energy and environmental issues are becoming less and less optimistic.The use and development of clean,new energy sources has become a particularly important research and development direction.The global auto industry is facing changes in adjustment and transformation.China has obvious advantages in the reserves of new energy vehicle battery raw materials,so China has the ability to make its new energy vehicles in the forefront of the world and occupy the future automobile industry economy.Commanding heights.SDGJ Automobile Manufacturing Co.Ltd.(hereinafter referred to as SDGJ Automobile Company),as a young enterprise in the early stage of life cycle,should pay special attention to the research on the systematic and forward-looking theory of industry development under the new situation.This paper is intended to explore the SDGJ car.The company's development potential,to achieve the development of the enterprise,to achieve the goal,the practical application of strategic management knowledge into practice.This article takes SDGJ Automobile Company as the research object,clarifies the current development background and the significance of this research.Based on the current development of the company,combined with the internal and external environment faced by the company,and fully utilize the relevant professional theories,SDGJ The car company develops its development strategy and systematically researches and demonstrates its implementation process.Firstly,using PEST analysis model and Michael Porter's five-force model to analyze the external environment faced by SDGJ Automobile Company,recognize the opportunities and threats it faces,and establish an evaluation matrix of external factors.Secondly,based on the actual situation of the company,The existing resources and capabilities are analyzed,the enterprise's own value chain is established,the internal advantages and disadvantages are identified,and the internal evaluation matrix is established.Thirdly,according to the SWOT model,the strategic situation selection of the enterprise is determined,and the strategic positioning and development of SDGJ Automobile Company is clarified.Mission,and correspondingly propose the strategic goals of enterprise development,and ensure their implementation measures according to these strategies;finally,present conclusions and prospects,summarize the full text,and point out the inspiration from the research process and the direction of future development,prediction.Through research,this paper finally determines that the development strategies such as market penetration,product development and vertical integration are more suitable for SDGJ automobile companies.Adapting to the good external opportunities at this stage and combining their own advantages,it is very reasonable for such a company in the growth stage.The choice of strategy is more biased towards technology and R&D It determines the speed,direction,quality,development point and development ability of the company,properly solves the development problems of the company,and proposes safeguard measures to ensure its implementation according to these strategies.