Research On The Development Strategy Of New Energy Automobile Industry In China

In recent years,with the development of China’s economy,the automobile industry has also achieved rapid growth,has become the world’s major automobile producing countries.However,the explosive growth of the automobile industry not only consumes a lot of resources,but also brings great pressure to the environment.In this context,the development of new energy vehicles is the way to solve the above problems,new energy vehicles for the protection of the ecological civilization construction of China’s energy security,and accelerate the transformation and upgrading of the automobile industry has important significance,and provides the best opportunity for China’s automotive industry to achieve corner overtaking.However,enterprises in the new energy industry is still a new industry,facing the technology is not mature,consumers do not recognize and promote heavy task,based on this,the author using the AHP method,through the analysis of China’s new energy automotive industry is currently facing the external environment,from the appropriate level of analysis and evaluation index system from the economic factors,demographic factors,government investment and cost factors and detailed evaluation indicators,weights of each evaluation index was determined by square root method,and the results in the form of radar chart are analyzed,finally puts forward some countermeasures to accelerate the development of new energy automotive industry in China,and China the transformation from "automobile power" to "auto power" goal.The main content of this paper is divided into the following sections:The first part is the introduction,introduces the research background and significance of the new energy vehicles,and introduces the development of domestic and foreign new energy automobile industry documents;the second part of the definition of industry,industry development theory and industrial development policy,the analysis of the course of industrial development,and analyzes the important role in the development of the industry development policy on the industry;the third part mainly introduces China’s new energy automotive industry development situation,based on the classification of new energy vehicles,introduced new energy vehicles in the course of development of our country has,and analyzes China’s new energy automotive industry is currently facing internal and external environment by using the PEST analysis;the fourth part in constructing the level of China’s new energy automotive industry analysis index system,five principles of index construction based on economic factors,separately from the people Export factors,government investment and cost factors and detailed evaluation indicators,weights of each evaluation index was determined by square root method,and the results in the form of radar chart are analyzed;the fifth part is the effective measures to accelerate the development of new energy automotive industry in China,including government support and policy implementation,multiple channels to raise funds for development,accelerate the establishment of the new energy vehicle development system,speeding up the training of technical personnel of new energy vehicles and to strengthen the publicity and education of consumers,create a favorable environment for development of the five aspects of the measures;the sixth part is the problems in the summary and research.