Research On The Market Trend And Distribution Mode Of Automobile Logistics Under The New Retail Background

In the era of technology renewal,industrial restructuring and upgrading,and the changing consumer market,the new retail mode characterized by "online + offline + logistics" is rapidly rising,and the automobile industry is undergoing tremendous changes.China’s automobile industry is the pillar industry of the national economy.Under the new retail background,it is of great theoretical and practical significance to study the future automobile marketing model and the matching vehicle distribution model.On the basis of literature research and practical investigation,this paper expounds the core concepts of New Retail,and summarizes the basic characteristics of the new retail model according to the new retail cases of typical enterprises at this stage.According to the demand of automobile market,this paper analyzes the logistics demand of automobile,and analyzes the internal cause and trend of new automobile retail development.The macro environment of automobile logistics market is analyzed by PEST analysis method,and the development trend of automobile logistics in the future is pointed out as follows: developing multimodal transport,warehousing and distribution integration and joint distribution;developing logistics cloud platform by combining Internet of Things,artificial intelligence and cloud computing technology,improving the utilization efficiency of logistics resources,reducing costs and promoting Logistics Intelligent and efficient.Finally,according to the characteristics of market demand,four new retail marketing modes are put forward,and according to the characteristics of various marketing modes,and referring to other advanced new retail logistics modes,the vehicle logistics distribution modes adapted to them are proposed.That is: 4S stores after innovation and transformation can adopt "trunk multimodal transport/direct distribution + branch joint distribution" mode;the automobile e-commerce platform and automobile financing leasing companies can adopt "3PL + customer self-service or express driver" distribution mode;the second-hand car e-commerce platform and comprehensive dealers can adopt “4PL+ customer self-service“ mode.