Research On The Design Of Thematic Dining Space Based On Behavioral Psychology

With the continuous development of Chinese economic,the living standards of the citizens has gradually improved.The objective of the dining space design has been developed from a simple improvement of the material basis into a kind of spiritual and cultural experience.Thus,the design of dining space has gradually become one of the decisive factors for the success of the catering business.The paper takes the design of thematic dining space based on behavioral psychology as the research object and effectively apply the design methods based on the behavioral psychology to the design of thematic dining space by analyzing the factors related to the deficiency of the attention on the behavioral psychology in space design and the relevant problems,combining with the domestic cases about the design of the thematic dining space.It not only enriches the connotation of the theme of environment but also meets he double demands of consumers on spirit and material,attracting consumers and promoting consumption.The first chapter is an introduction.It mainly expounds the research background,objective and significance of thematic dining space based on behavioral psychology.Meanwhile,it also summarizes and analyzes the status and research methods of relevant domestic and foreign researches,prescribe the range of the discussion on the thematic dining space,outlines the research methods of the paper and constructs the research framework.The second chapter mainly expounds the design of thematic dining space and relevant concepts.It makes meticulous classification and research on the concepts and main features of the design of thematic dining space and the source of the theme of the dining space,and preliminary discussion on the principles of the design of the thematic dining space and the method of theme expression.The third chapter focuses on the discussion on the behavioral psychology of people in the design of dining space.It analyzes the human perception of dining space and the human behavior in environmental psychology.Then,it comprehensively explores the analysis of the consumer demand in the thematic dining space.The fourth chapter is about the effect of behavioral psychology on the design of thematic dining space and the case analysis,combining the theoretical concepts with the actual cases in the former three chapters.It makes compressive comparison and analysis on the general situation of the theme restaurant,the status of the site and the results of the questionnaire survey,finds out the advantages and problems,discusses the effect of behavioral psychology on the design of dining space,and tries to transform and enrich the environment with the behavioral psychology of consumers in space.The fifth chapter focuses on the specific methods and principles of the design of thematic dining space based on behavioral psychology.Besides,it applies the design techniques to the renovation project to deepen the understanding on the research about the design of thematic dining space based on behavioral psychology.This chapter concludes specific methods and provides necessary reference for the transformation of the design of other thematic dining space.The sixth h chapter is conclusion.It emphasizes that the design of thematic dining space should pay attention to the importance of behavioral psychology of consumers.However,it should not only pay attention to the basic functions,but also to the emotional interaction.