Research On The Design Strategy Of Internet Celebrity Restaurants Based On Consumer Behavio

With the rise of consumerism,the impact of the Internet economy and the global spread of the epidemic,the real economy’s pillar status in the national economy has been shaken.The catering industry is the most important part of the real economy.The traditional physical catering industry coupled with the popularity of the Internet has created a new "net celebrity restaurant".The consumption concept of the new generation of consumers has changed from a single material pursuit to a dual pursuit of material and spirit.Chasing "net celebrity restaurants" has become a hot spot and trend in the lives of the new generation of consumers.This article wants to explore the roots of the charm behind the existing online celebrity restaurants attracting consumers to check-in consumption.Based on the analysis of the behavior,psychology and characteristics of the consumers of the online celebrity restaurants,it is concluded that the influence behind the online celebrity restaurants can bring to the dining space design.It provides valuable strategic advice for the space design of existing Internet celebrity restaurants,and provides theoretical guidance for the design of future commercial dining spaces.This article combines the theoretical knowledge of consumer experience psychology,consumer behavior,environmental behavior and other related fields through literature investigation method,network data method,case analysis method,etc.,and conducts systematic research by combining theory with practice.First,through the theoretical research of "decision-making behavior" and "experience psychology" of consumer behavior,and the development and current analysis of Internet celebrity restaurants,the decision-making behavior model of consumers of Internet celebrity restaurants is obtained;Consumers conduct questionnaires and field surveys,summarize and summarize the behavior types of online celebrity shop consumers,and obtain a demand model for consumers in online celebrity restaurants;based on consumers’ decision-making behavior models and demand models,explore the Consumer behavior-oriented online celebrity restaurant design strategy.Finally,with the "Huangliang Yimeng" rice wine cultural theme restaurant as a design practice,a detailed design plan was proposed from the aspects of business distribution,physical space generation,immersive consumption experience and sustainable business strategy,which proved that the design strategy is in practice.In the application.