| More than 30 years since reform and opening up,Chinese enterprises with the help of the policy to promote and open market,many enterprises seize the opportunity of the times and find their own position in the market.Yuegong Holding Group Co.,Ltd.is one of the companies to create and grow in this period.And after more than 30 years of market baptism,the external economic environment,competitive environment and internal management elements have changed a lot,many enterprises have lost the ability to be based on the market at the beginning.Facing the increasingly changeable economic environment and more intense market competition,especially in the later period of industrialization,the market has been completely different from the early stage of industrialization.In the early industrialized market is a practical consumer market,the customer needs is a "fast track" products.As far as the steel structure industry is concerned,the demand of that period is basically almost the most popular one.At present,this type of steel structure building has been saturated,steel structure products from the original ordinary single industrial plant to the complex and changing the structural form of a comprehensive transformation.This paper aims to the Yuegong Holding Group Co.Ltd as the research object,through the research,this paper argues that the enterprise with the changes in the external environment,the market competition intensifies,enterprises have achieved in the market’s performance is temporary victory,no strategic security,enterprises are unable to go far,only have a strategic ability the enterprises can gain long-term victory.Therefore,the house holding group to go from "development strategy,brand new special expertise,little giant" of the road,from manufacturing to create,do change from speed to quality,from product to brand,from the scale to four changes in benefits.Finally,around the strategic objectives the house holding group,from the organizational structure,management,capital operation,brand building and corporate culture and other aspects put forward specific suggestions and measures,which the company has practical guiding significance in the development of the next period. |
