Research On Development Strategy Of YD Thermal Power Group

In recent years,with the gradual improvement of environmental awareness,low-carbon heating mode has been vigorously advocated,among which clean energy heating is widely used in the low carbon mode.The model has the advantages of high efficiency in comprehensive energy utilization,energy saving and environmental protection,and can effectively solve the problems of unreasonable heat source structure,contradiction between heat,electricity supply and demand,low energy efficiency and heavy pollution encountered in the process of the urban development.However,due to the limitation of medium characteristics and technical conditions,the heating radiation radius is limited,and the industry distribution presents certain regional characteristics.Most of them are local energy enterprises with small business scope and low market concentration.With the goal of "peaking carbon" and "carbon neutralization",various localities have accelerated the pace of promoting comprehensive utilization of clean energy.YD Thermal Power Group,as a coal-based traditional energy enterprise in the heating industry,is affected by the continuous rise of coal market price in recent years,the development situation is becoming more and more severe,and the living space is deteriorating.Facing this situation,YD thermal power Group urgently needs to adjust the strategic direction,break through the bottleneck constraints,and move towards the road of high-quality sustainable development.In this paper,combined with the actual development of Chinese traditional energy enterprises,on the basis of scientific strategic management theory,combined with the current development of YD thermoelectric group,to make a set of innovative strategic development plan.By analyzing the status quo,current development strategy and operation effect of YD Thermoelectric Group,the problems existing in the company’s current strategy are found and the causes are analyzed.Then,it takes PEST and Five Forces model as theoretical tools to analyze the external environment of the company,and analyzes the internal environment from the aspects of operation management,technical level and corporate culture.SWOT analysis is adopted to summarize the influence of internal and external environment and locate the development strategy of YD Thermoelectric Group.Finally,combined with the current development requirements of low-carbon and clean energy,YD thermoelectric Group gives full play to its own advantages to break through the current difficulties.According to the vision,principles and development goals of YD Thermoelectric Group,the overall strategy of "one core,two wings breakthrough,four points support" and four specific strategies of business upgrading,market development,diversification of energy structure and optimization of human resources were formulated.Then put forward the safeguard measures to implement the development strategy of YD Thermoelectric Group from five aspects to promote the healthy and sustainable development of the company.