The Development Strategy Research Of WEGO Group Co.,Ltd

In recent years,the medical equipment industry has been guided and supported by the key policies of the state.The industry has developed rapidly,and the presence of a large number of enterprises has promoted the development of the industry and increased competition in the industry.As an early entry into the medical device industry,WEGO Group is in the leading position in the domestic industry.To continue to develop rapidly in fierce competition,it is necessary to accurately analyze the external environment and internal conditions of the company and formulate a set of development strategies suitable for the actual situation of the company.Through various research methods such as literature research method,comparative research method,questionnaire survey method and interview method,this paper adopts various analytical tools such as PEST theory,Porter's Five-force Model,and Method for Evaluation Matrix Analysis of EFE and IFE.The external macro environment,competition environment and internal conditions are analyzed in detail,summarize the external opportunities and threats,and the internal advantages and disadvantages.This article combines SWOT analysis of the company's external environment and internal resource capabilities and the company's long-term development goals.From the perspective of corporate strategic situation,we get the conclusion that WEGO Group should apply growth strategy.Then,by combining the theory of growth strategy and the reality of the company,we conclude that the company should implement four kinds of development strategies:intensive growth strategy,horizontal integration strategy,related diversification strategy and strategic alliance.Finally,this paper proposes four measures to accelerate the expansion of production scale,promote the construction of factories in other places,accelerate the expansion of overseas markets,and deepen the innovation of products and services?And,Three safeguards were proposed:strengthen capital operations,strengthen the building of personnel and strengthen the building of shared platforms.