Creative Design Of Cultural Souvenirs In Pingyao Ancient City

The ancient city of Pingyao has a pivotal position in the history of the development of Chinese culture,showing the contemporary world the culture,religion,society,economy and other aspects of the ancient people.The souvenirs in the ancient city of Pingyao,as the carrier of ancient city culture,have high research value and significance.Pingyao ancient city souvenirs take the inheritance of the ancient city's cultural spirit as a starting point,combining contemporary art and catering to market needs,not only can better inherit the Pingyao ancient city culture,but also enrich the souvenir commodity market.On the basis of consulting related literature and field research,this paper understands the current overall situation of the souvenir market in my country's domestic tourist attractions,investigates and analyzes the souvenir market in the ancient city of Pingyao,and finds some problems existing in the souvenir market in the ancient city of Pingyao.And the advantages that are worthy of in-depth study,and classify and summarize them.Secondly,analyze the cultural elements and symbols of the ancient city of Pingyao,such as the overall layout and planning of the ancient city,the carving patterns in the building,and the folk embroidery patterns,etc.,and extract the important content of various cultural elements to classify the souvenirs of the ancient city of Pingyao.And it provides a basis for the redesign of shapes,colors and patterns.Finally,the cultural elements of Pingyao ancient city are directly or indirectly applied to the design of souvenirs to complete the design results of souvenirs that are in line with the culture of Pingyao ancient city and are practical.The application of cultural elements of the ancient city of Pingyao to the design of souvenirs is of great significance for inheriting the culture of the ancient city of Pingyao and even the culture of Shanxi merchants and stimulating economic growth.It has become an important support for the cultural promotion of the ancient city of Pingyao,allowing more attention to the culture of the ancient city of Pingyao.