Study On The Design Of Tourist Souvenirs On Sihong Hongzehu Lake Wetland Natural Reserve

As souvenirs have become the points of economic growth in the new era,it is also an important part of the development of tourist attractions.The souvenirs of Sihong Hongze Lake Wetland Nature Reserve are relatively immature and have great potential for development.At present,due to its incomplete system ?individual package and the uneven effect,it is urgent to have a complete design scheme which can optimize the souvenirs of Sihong Hongze Lake wetland.Now we deeply discuss the research background,purpose and significance of souvenirs in the paper.What's more,the current souvenirs in Sihong Hongze Lake Wetland are analyzed in detail by means of questionnaires and analysis lists of similar products at home and abroad to distinguish their advantages and disadvantages.The current souvenirs are not lively in appearance,weak in color sense,low in visual impact,the limitations of material and lack of details that should be improved a lot.Finally we apply the cultural elements of Hongze Lake wetland to the product which has been improved in color,shape and material series.Now our souvenirs have Chinese flavor packaging and have become practical that are drawn by hand.I definitely sure you will like them because they are so cute.It is their impact force and unique exclusive enjoy that bring a different experience to consumers.In the future,the demand for souvenirs in Sihong Hongze Lake Wetland Reserve will be greatly increased.What is more,the design of the souvenirs will also need to be greatly improved.The scheme will promote the development of local tourism,the local economy and local culture.Besides,it can conform to the development trend of green consumption.In a word,the souvenirs will bring irreplaceable significance to the local people and tourists.