Research On The Design Of Tourist Souvenirs Based On The Cultural Characteristics Of The Miao Ethnic Group

With the growing tourism market,the rich Miao culture has injected a strong impetus into the development of tourism economy in Guizhou,the base camp of the Miao nationality.The colorful Miao branches such as “Dahua Miao” and “Biasha Miao” have gathered together in Guizhou,which has a cultural value that is difficult to measure.However,most Miao branches survive in the secluded mountains,and people are still lack of understanding and research on it.Over time,the unique culture is inevitably being lost.The design research of this topic focuses on the Miao branch,and uses the excellent local branch culture as the inspiration source of modern design to carry out research on tourism souvenir design.This is of great significance of the protection and dissemination of the Miao culture and the promotion of the social cognition to the Miao branch.From the perspective of Miao branch culture research,this paper firstly sorts out the definition of Miao branch,and selects the Miao branch of Changjiao Miao,Jinji Miao,Dahua Miao and Haipa Miao as the focus of cultural studies by the traditional definition principle of "Clothing-Region" mode.Through the comparative study of its tangible cultural carrier,the clothing carrier with obvious visual differences is selected as the source of cultural feature extraction.Then,considering the physiological and emotional dimensions of the subjects,combined with eye tracking technology and PrEmo emotion measurement technology,the cultural feature extraction experiment was carried out,and six positive cultural characteristics were extracted from the four groups of Miao branch.At the same time,design and application recommendations are proposed based on the emotional measurement results.On this basis,the extracted cultural features are vectorized,and the features of the natural form are transformed into vectorized graphics.From the perspective of linguistics and semantics,the Miao branch design symbols are extracted,and set to design symbol set to include the shapes,the colors,the compositions,and the style.Finally,based on the design symbol set,combined with the design suggestions and design requirements,the innovative design practice of the Miao branch tourism souvenirs was carried out.This topic puts the research object on the specific Miao branch and carries out more detailed and targeted research.And through the combination of physiological and emotional measurement experiment to ensure the accuracy of the Miao cultural characteristics extraction results,providing a reliable basis for souvenir design.The processes and methods used in this study can provide reference for the design research of other ethnic groups and branches.