Research On Development Strategy Of F Group

With the change of global economic integration pattern and the turbulence of political situation,the strategic development direction of manufacturing companies is closely related to the pattern of domestic economic and global economic development in China.Therefore,the foresight and rationality of enterprise development strategy is very important to the development of enterprises.As a strategic core supplier of sheet metal in domestic air conditioning industry,F Group Company has a certain scale in the market,but there are still many areas to be improved and perfected in its operation and management.At the same time,the intensification of competition in the air conditioning industry has also strengthened the cost control of M Company,the main customer of F Group Company,and the profit margin of F Group Company has been further reduced.In this context,strengthening the development strategy research of F Group Company is very important for F Company to become a professional sheet metal manufacturer with advanced technology,advanced management and voice.How to maintain its core competitiveness is very important for the long-term development of the enterprise.This report will adopt the quantitative and qualitative methods to investigate the current situation of F Group's business strategy and the internal and external environment,find out the shortcomings of the strategy,and put forward the corresponding solutions and strategies for these shortcomings.Through the use of literature law to learn expertise,analysis methods and traditional data analysis methods,combined with the actual operation cases of enterprises of the same nature in the industry to make specific business analysis and strategic management research comparison,using internal factors evaluation and external factors evaluation to identify the company's internal and external key factors,through the SWOT matrix to get the relevant development strategy,to evaluate the alternative strategy.Price,understand the company's internal and external related strengths,weaknesses and other aspects that need to be improved,and combine with their own practical problems faced by executives in the enterprise,put forward improvement suggestions and long-term development strategy for F Group,enhance marketing team,safeguard organization,introduce strategic cooperation and so on,and as far as possible to implement in the enterprise strategic management.