| As a cluster-based development industry with high investment and long chain,the automobile industry has a wide variety of equipment and materials used for its parts production,and it is mainly purchased,and the outsourcing rate is over 60%.The procurement cost of parts and components accounts for a large proportion of the total cost of products,accounting for about 75% of the total cost.How to effectively control and reduce the cost of parts procurement is a very real problem faced by automobile OEMs,and it is also one of the important issues that auto manufacturers need to solve urgently.G Motor Company is a well-known vehicle manufacturer in China.Its engine factory produces engines for its self-developed brand cars.It has a wide variety of parts and components and a large purchase volume.In the course of many years of parts procurement,the following problems were found:(1)The procurement target cost is too simple to formulate,based on past similar projects or horizontal comparisons,without considering the real needs of consumers in the market,leading to the demand of some consumers.It has not received attention and corresponding R&D investment.Some consumers do not value the over-exploitation of demand and the cost exceeds the standard;(2)As the purchase volume increases,the supplier will give preferential price,but the price decline is still low.In the enterprise’s expectation,coupled with the company’s inability to set a reasonable purchase price,so that the company can not effectively control the procurement cost;(3)At the same time,if the company only requires suppliers to reduce prices in order to reduce their own procurement costs,it may damage the supplier’s The benefits have led to the failure of procurement negotiations,which has prevented procurement activities from proceeding smoothly.Therefore,how to formulate reasonable procurement target costs,satisfy consumers,how to determine reasonable price reduction areas,formulate reasonable purchase prices,and reduce procurement costs as much as possible is an urgent problem for enterprises.The research object of this paper is a newly developed automobile engine of G Company.In the development stage,the target cost of each engine component base period is set according to the consumer demand;for the mass production stage,as the output increases,the basis of qualitative analysis On the basis of the actual situation of the enterprise,through the establishment of the corresponding parts procurement quantity-price model,find a reasonable price reduction area to help the company to set a reasonable annual procurement target. |