Research On Development Strategy In ZH Freight Forwarding Co.Ltd

2016 Tianjin foreign investment growth rate of over 90%,has become the main engine of foreign investment in Tianjin.After two years of exploration of the FTA,the scale and quality of foreign trade in Tianjin city increased significantly,and has also developed the "implementation of Tianjin city building northern international shipping core area plan",put forward to use about 5 years time,the construction of 5 shipping service cluster target.This series of favorable policies for the development of international freight forwarding industry has brought a rare historic opportunity.Tianjin ZH Freight Forwarders Limited(hereinafter referred to as ZH company)as a business in Tianjin for many years of Sino foreign joint venture freight forwarding enterprise,has a certain customer base,operates on a number of international shipping routes,the freight forwarding market in Tianjin has a certain competitive advantage.But from past two year’s operating situation,due to weakening the traditional advantages,decline of original customer profitability,and shipping companies commission rates continue to decline,resulting in Tianjin freight forwarding enterprise market competition.I feel that the development of Tianjin international freight forwarding enterprise is facing great challenges,especially from the beginning of 2015,the overall freight volume of Tianjin area growth slowdown,which has brought great pressure to all.ZH company ’s Freight forwarding business covers many aspects,has its own advantages in the process of business operation and service ability,but in the face of the advantages and disadvantages of staggered parallel external environment,how to make correct strategic decision-making,is a question for discussion in front of it.In this paper,on the basis of the relevant concepts and basic theories of enterprise strategic management,PEST analysis,Potter’s five forces analysis and other tools are used to study the environment and the situation of ZH company.Using a variety of data analysis of the current competitive environment,we can see that the development potential is very great,and there are many restrictions,but for ZH or more opportunities than challenges,enterprises must have accumulated after many years of accumulation,coupled with matrix matching and reasonable SWOT strategy,still can find a way to overcome the current difficult.After the study found that the company can be based on this,you can take specialization,integration,e-commerce and other strategies to enhance the level of development of enterprises.Through reasonable arrangements for human resources,the establishment of excellent corporate culture,improve financial security enhancing competitiveness,and shape the image of the company.In the process of shaping the image of the company,the use of information management technology,you can significantly reduce the cost of freight forwarding enterprises,improve service levels and service efficiency.Especially in the new period,if the enterprise has a perfect transport program and transport services,will be able to.