Research On How To Design Cultural Products Of Guqin

This study takes the development of Guqin cultural creative products as the research content,tries to analyze from guqin culture,the modern innovative design method,the curture creative product design,modern marketing innovation mode and product research in four areas,realizes the integration and practical application of the research,and tries to take the design of Guqin curtual creative products as an example,explore the innovative ways of the cultural communication mode of guqin.Firstly,by using the method of literature research,this paper studies the cultural cognition of guqin culture from the angles of the historical background of guqin culture,the characteristics of Guqin's own structure and the subtraction spectrum,and then analyzes and summarizes the definition,value and significance,classification and design procedure of cultural creative products by means of investigation,and classifies the existing innovative products,analyze the characteristics of creative products at home and abroad and the existing guqin creative products,look for excellent creative products and try to learn from its experience.Then,by drawing on the existing success cases,this paper emphatically analyzes the design innovation mode and marketing innovation mode of Guqin creative products,finally explores the relationship between guqin culture and creative products,integrates the elements that can be extracted from guqin through design and analysis and puts forward the feasible material analysis.The difficulty of this study lies in the interdisciplinary attempt.Finally,from the product positioning,element extraction,material analysis of the three aspects,the actual embodiment of the Guqin creative product design and research and development process,hoping to contribute to the heritage of China's guqin culture.Finally,the experimental method is used to complete a practical case about the development of Guqin creative products,so as to realize the realization of the design scheme.