Research On Creative Product Design Based On University Culture

As the communication carrier of university culture,university cultural creative products play an important role in the construction and promotion of university cultural brand,the improvement of the public’s cultural identity and the development of cultural industry.This paper takes "university cultural and creative products" as the main research object,takes Design,Consumer Psychology,Product Semantics and Communication as the theoretical basis and theoretical support.Starting from the theoretical research on university culture and cultural creative products,this paper analyzes various forms of cultural creative products by combining relevant cases,so as to deeply understand and perceive the current situation of the development of university cultural creative products and point out the existing problems and influencing factors.According to the problems,a set of design strategies and research and development ideas about university cultural creative products are summarized to enrich the existing theories.The purpose is to make the university cultural creative products on the basis of artistic aesthetics,ensure the cultural characteristics,enhance the audience’s emotional identity,and enhance the added value of the products.In order to better promote the university culture and establish the university brand image.Taking the research results as a reference,taking the development of cultural and creative products in National Academy of Chinese Theatre Arts as an example,the cultural characteristics of different art colleges are compared and analyzed,and the advantages and disadvantages of the existing cultural and creative products in the school are sorted out.From the aspects of historical and cultural background,regional cultural characteristics,existing material architecture,student behavior culture,etc.By issuing questionnaires,integrating the collected data and analyzing the needs of the audience,the product types and forms are established,which are converted into design symbols by appropriate methods,and the cultural content and product carrier are skillfully combined to make practical design,which enriches the current cultural and creative product categories.The results of the study are verified in a reasonable way,which provides reference for the development of cultural creative products.