| The construction of beautiful villages is proposed to speed up the construction of new socialist countryside.However,at present,the planning and construction of beautiful villages mainly focus on the embodiment of the external beauty of the villages,and make less contribution to the inherent beauty of the villages,that is,the industrial development.However,the present situation of the countryside is that more and more villagers flow to cities,and the phenomenon of hollow villages is becoming more and more obvious.The emergence of hollow villages will inevitably lead to the wasteland of rural land,the idle houses and the serious consequences of the loss of local culture.This is obviously contrary to the original intention of beautiful rural construction.Therefore,the state has formulated a series of policies to promote the development of rural industries,among which it is pointed out in particular that we should take the initiative to adapt to the new normal of economic development and extend agriculture.The industrial chain,exerting the various functions of agriculture,constructs the industrial system of combining agriculture with the secondary and tertiary industries,and forms the development pattern of urban-rural integration.This study starts with the background of industrial integration in the planning and construction of beautiful villages,and summarizes the reasons,types and significance of industrial convergence in a broad sense through the research and analysis of domestic and foreign research trends and related theories.From the perspective of industrial chain and value chain,the paper makes a deep analysis of industrial integration,and points out that industrial chain integration can effectively strengthen the operation of the whole industrial chain,and industrial integration is an important way to realize the optimization of industrial chain integration.At the same time,the integration of industry chain includes the reconstruction of value chain.Then through the research and analysis of three practical cases,the paper sums up the difficulties and challenges faced by the five beautiful rural construction based on industrial integration,and puts forward three types of industrial integration development in the beautiful rural construction: agricultural industrialization.Rural tourism and cultural and creative industries,and points out that the essence of the three types of industrial convergence is through the analysis of the industrial value chain,to find the value point in the industrial chain,and then the industrial convergence to realize the extension of the industrial chain and the value chain.Cross and reorganization,multi-function,multi-benefit new industrial chain,that is,the emergence of a new type of business.At the same time,the corresponding planning principles and strategies are summarized.Methods: to provide theoretical guidance for the planning and construction of this practical project.In the end,these theories are applied to the project of "Qi Le Town" in Xihua Village of Shangxi Town.Combining with the characteristics of the site and the demand of the site,the site is made into a leading chess-themed town with national characteristics.Through the interpretation of chess culture,the overall conception,the theme orientation,the overall planning,the district planning,the special plan,then combs the Xihua village’s industry,forms the Xihua village "1+1"(characteristic chess culture creative industry is the main part),The industrial layout of rural tourism industry is to speed up the integration and agglomeration of industry in Xihua Village,to promote the development of characteristic industries and to raise the level of villagers’ economic income. |