A Study On The Flourishing Mechanism And Planning Of The Industry Of Cultural And Creative Specialized Village

Since the implementation of the rural revitalization strategy in 2017,the problems of agriculture,rural areas and farmers have been alleviated to a certain extent.The patterns of industrial specialization development of different types of specialized villages in the vast rural areas of China provide meaningful references for the exploration of prosperous paths of rural industries.Different from the development of tourism service-oriented specialized villages,the development of cultural and creative specialized villages depends on the development of Natural Endowments.Taking pingle village in Henan Province as an example,based on 179 valid questionnaires and relevant literature data obtained from four field surveys,this paper combined qualitative and quantitative methods,supported by multidisciplinary theory,with the help of Arc GIS and STATA,etc.,this paper explores the time evolution,the scale structure change and the evolution mechanism of the cultural creative industry in the cultural creative specialized village from the microcosmic angle.The research results enrich and perfect the theoretical system of specialized village research in rural geography,and supplement the research content of industrial development mechanism of cultural and creative specialized village.According to the results of the study,combined with the superior planning of the research area,the development plan of cultural and creative industries is made,which can further promote the development of industries and help to realize the revitalization of the rural areas.The conclusions are as follows:(1)Through the analysis of the scale evolution of peony painting cultural creative industry in Pingle village,we find that there are great differences in the scale evolution characteristics in different periods.In the embryonic stage,the sales market of cultural and creative products mainly concentrated in the Luoyang region,mostly in the Mengjin County region,selling mainly to tourists,collectors,professionals engaged in peony painting only more than 20 people,at this time the majority of rural households to agricultural income-based.After nearly half a world’s development,the industrial scale of Pingle village has expanded year by year,with an output value of 120 million yuan,more than 1,000 painters and more than 5,000 related practitioners,has Formed online live and offline self-employed combination of innovative models,the sales market has covered all cities in China and many countries abroad.(2)Through the analysis of the development characteristics of peony painting cultural creative industry in Pingle village,it is found that the development of cultural creative industry can be divided into six stages,and the different stages are affected by many main factors to different degrees.Based on the time-axis of industrial development,through the analysis and summary of output value,output,number of employees,industrial infrastructure,sales market,sales model and other changes in different periods,the development process is divided into 6 stages: Germination,rising,growing,stable,transformation and innovation.Under the joint effect of four main factors of professional households,professional training institutions,government and the public,the development of industry in the stage of innovation and prosperity is in a good state.Cultural and creative professional village is formed under the impetus of industry,which is influenced by micro,medium and macro environment to different extent.(3)Through the analysis of the path to the prosperity of peony painting cultural creative industry in Pingle village,it is found that the prosperity mechanism of the industry is the result of many factors and many subjects.In the area factor function aspect,the contribution degree of the participation willingness of the industrial project in turn is the distance between the farmer and the village able person,the distance between the Industrial Skill Training Organization and the village committee,this shows that the diffusion of new projects and technologies in village is affected by the distance factor.In the aspect of the factor of human resource endowment,the type of professional family,the level of creation,the ratio of support and the area of cultivated land per capita have significant influence on the economic income from industrial activities.In the aspect of the function of cultural traditional factors,the strong cultural atmosphere and certain social production conditions,under the driving force of social environment,government policy and market interests,make the industrial development have more unique advantages.Diversification of production information access,the role of two factors,diffusion corridor,effective promotion of project and technology dissemination,diffusion and innovation and re-development.Village function,government function and social function are the important factors supporting the development of cultural creative industry.(4)According to the present situation of Pingle village industry development,this paper designs the future development plan of cultural and creative industry,and helps to realize the revitalization of the countryside.Peony painting cultural and creative industry,with its own industrial uniqueness,has become a leading industry in the village,which is an important form to promote the overall development of the village economy.Based on the current status of cultural and creative industry development,combined with the master plan,according to the requirements of relevant rules and regulations,make planning objectives and positioning,make a long-term development plan for cultural and creative industry.The main contents are as follows:(1)the cultivation of four kinds of management subjects: productive subject,consumption subject,service subject and normative subject.(2)From the promotion industry specialization,the scale construction aspect,consummates,the extension chain.(3)Creating a software and hardware environment conducive to the development of cultural and creative industries.(4)The spatial layout planning of village industry.(5)Promote the rural revitalization with the prosperity of industry.