The Research On Sales Consultant Performance System Of RT Automobile Sales Company

RT company is a Buick authorized sales and service center of Shanghai General Motors Co.,Ltd..RT company has always been committed to providing quality services to consumers,constantly breaking through and innovating in service models and business processes.It has been rated as a sales and after-sales dual-star dealer by Shanghai GM Buick for many years,but the current RT company processes The system is still not perfect,and internal personnel management is relatively weak.With the increasingly fierce competition in the automobile sales market,sales staff as direct creators,their reward and punishment mechanisms,incentive mechanisms,and management machine preparation are receiving attention.Therefore,for RT companies,improving the internal performance management system,especially for the sales personnel related systems,forming an effective incentive and restraint mechanism is of great significance to the company’s long-term development.This paper takes RT company sales consultant performance management system as the research object for related research,summarizes the basic theory of performance management,and makes reference to the relevant research at home and abroad,fully analyzes the advantages and disadvantages of various performance management tools,and lays a foundation for further research.Through the investigation,we found out the problems existing in RT’s sales consultant performance management system,and redesigned it,hoping to improve the RT company sales consultant performance management system,stimulate the sales consultant’s work enthusiasm,create a positive atmosphere for the company team work.Firstly,this paper analyzes the status quo and existing problems of RT company sales consultant performance management by questionnaire survey and interview method.On the one hand,we conduct statistics and analysis on the results of questionnaire survey.On the one hand,we summarize and organize the interviews of employees.The existing problems were found to include one-sided assessment content,single performance appraisal subject,imperfect performance appraisal system,insufficient performance management staff,lack of performance management,and narrow application results.Secondly,on the basis of the current assessment management of RT company,the balance management card and other tools are used to redesign the sales management performance management system of RT company.At the same time,the weight of the corresponding factor is determined by the weight factor judgment table method.Finally,in order to better promote the implementation of the optimized performance appraisal system,this paper designs the various security systems implemented by the new system.The purpose of this paper is to improve the current company’s unreasonable performance management system for sales consultants based on the actual operation of RT company,through the investigation and analysis of RT’s existing performance management system,and improve the performance management of RT companies for RT companies.The level provides a basis and a reference plan.This paper optimizes the performance management system of sales consultants,mobilizes the enthusiasm of employees,and enables employees to maximize their personal interests while promoting the development of enterprises.There are three innovations in this article.First of all,most of the existing researches focus on the performance management of the whole enterprise,and lack of attention to specific groups.This study will limit the research object to the sales consultant of RT company,which will help to study the current situation of the group,find problems and propose Targeted solutions;Secondly,most of the existing research is based on a certain performance management tools and methods,such as the Balanced Scorecard to redesign the performance management system.This study uses the target management and key performance indicators.And a variety of methods,established a performance management system in line with the actual business of the sales consultant;Finally,this study is based on RT company’s performance analysis of the performance management of its sales consultants.After fully understanding the facts,the design of the program is relatively complete and scientific,and has certain reference significance for other enterprises,which makes the conclusions have practical significance.