Research On The Traditional Design Elements Of Xiangrui Image Derivatives In Shan Hai Jing

The paper compares and analyzes the traditional marketing model and the Internet marketing model of the animation derivative product market.Based on the perspective of the characteristics of the Internet era,based on the textual depiction of Auspicious Image in the Shan Hai Jing,drawing on the forms of man and nature,To absorb the traditional symbol features,from the perspective of design theory and methods to explore the traditional elements in the modeling elements,functional significance,traditional patterns,cultural connotations,the cultural material into the elements of design needs,the symbolic features of expression,abstract means The image design of the quasi-objects is based on the design of Xiangrui's image of the " Shanhai Jing",which embodies the heritage of traditional culture and the experimental application of innovation.