The Design Of Cultural And Creative Products Based On The Image Of "Shan Hai Jing" Yanzi's Beast

"Shan Hai Jing" has been compiled and supplemented by literati and scholars of various dynasties.It has preserved the style and style of the pictures and texts.It has also painted the entire story book because of its exaggerated and bold innovations and conjectures in traditional concepts.A touch of mystery.In today's day when traditional culture is increasingly valued,"Shan Hai Jing" is one of the excellent documents of Chinese history and culture.The book contains rich "strange beasts" with cultural heritage and humanistic values.Zi's is an image with distinctive personality and unique connotation,which has high value for discovery,promotion,utilization and re-creation.This article interprets,researches,and applies the image of the humans and beasts of the Shiz in the "Shan Hai Jing" and applies it to the design of cultural and creative products.It is expected to play a role in continuing and enriching the development of traditional Chinese culture.The author has reviewed the historical imagery of Bizi's image in Chinese and foreign literatures,combed the image data of Bizi's,and analyzed its character characteristics.He believes that Bizi mainly represents beautiful concepts such as reason,strategy,astrology and so on.Called the Chinese-style "Athena",it is a symbol of will and beauty.According to the visual image of the Benzi retained by the ancient books,the symbolic characteristics are summarized and applied to cultural and creative products that have contemporary characteristics and meet the needs of the current people.Through design practice,they are realized in both human and animal images and cultural and creative products.Self-transcendence.The carrier research of the art form can be extended to various fields.From the perspective of innovative thinking and the concept of empathy in things,further interpretation research and design analysis of the image of the human and beast of the"Shan Hai Jing" are carried out.By visiting the market and questionnaire survey,the author selects the product design category,combines the product users and the specific functions of the product,integrates interesting design into the product design,and performs innovative redesign different from the past.Through the analysis of the current status of such cultural and creative products that have been on the market,we understand the relevant design techniques and rules,and integrate the personality characteristics,symbolic meaning of the image of the beast's animal and beast with the internal meaning and external image of the product,and carry out its image.Corresponding materials and processes,and applied to the design of cultural and creative products such as vanity mirrors,pillows,mobile phone shells,hand accounts,etc.,making real samples,which are presented in plane and three-dimensional forms,respectively.Based on the exploration and research of traditional elements and image design,innovation and integration into contemporary art design,the use of vivid and diverse means to promote and inherit the traditional culture of Shan Hai Jing is the best choice for its essence.