Design And Research Of Electric Power Corporate Pavilions Based Environmental Behavior

In recent years,more and more companies begin to focus on shaping their own image and promote company culture,and company exhibition hall has become an important way for marketing promotion.However,the design of many domestic company exhibition halls only focuses on the external form,ignoring the characteristics of the environment of the exhibition halls and the psychological needs of visitors,resulting in homogeneous design and bad visiting experience.In order to improve the exhibition hall environment design process,the knowledge of environmental behavior studies was introduced as the theoretical basis into the practice of exhibition design.The research contents of the thesis are as follows:In the first part,the research background and current situation of the company exhibition hall was introduced.The purpose and advantage of introducing environmental behavior studies into the practice of exhibition design was analyzed,and the relevant theoretical knowledge of environmental behavior was summarized.The basic situation,characteristics of environmental behavior were illustrated,and the commonly used research methods of environmental behavior were concluded.In the second part,a field research was conducted in the Hubei Electric Power Museum.Visitors' opinions on the display content,lighting,materials,color,traffic flow and cultural environment of the exhibition hall were obtained via questionnaires and interviews.The observation method was used to carry out a detailed record of the characteristics of the visiting behavior in the case of the facilitator and the free visit.In the same environment of the exhibition hall,the impact of the two visiting modes on the visitors' sightseeing and stay behavior were summarized.In the third part,an enterprise exhibition hall design process based on the environmental behavior was proposed.A model was established for the target audience to understand the behavior characteristics of each category of viewers,and analysis on the exhibition environment was performed based on the exhibition theme,exhibition content,function space and exhibition expression in the company exhibition hall.Finally,an actual project was designed with the analyzed content in above chapters.paper hopes to provide a method for the research which aims to improve the visiting experience of the exhibition hall and standards of the exhibition design process.