Research On Interior Design Of Clothing Store With Promotion Brand Value

With the rapid development of China's economy and the improvement of people's living standards,consumers pay more and more attention to the quality of shopping environment when buying clothes.A good shopping environment can promote the sale of clothes,so the interior design of clothing stores becomes more and more important.At the same time,with the intensification of competition in the domestic garment industry and the double pressure of foreign garment brands entering the Chinese garment market,the competition among garment enterprises becomes more intense and gradually develops from price competition and quality competition to brand competition.From the history and reality of the development of the domestic and foreign clothing industry,excellent interior design of clothing stores can not only create a good shopping environment,but also play a role in promoting and publicizing the brand value of clothing.Clothing brand promotion and publicity from the perspective of enterprises,there are many choices,through the clothing store interior design to create personalized,beautiful shopping environment is the most economical and effective way.Designers can promote brand culture through rich and varied design language,highlight the value of brand culture,let more consumers understand the brand,accept the brand,and then achieve the purpose of promoting the brand.First,this paper discusses the basic concept of clothing brand and clothing stores and mutual relations,on the one hand,clothing store interior design is based on the intrinsic value of the clothing brand and market positioning as the starting point for design,on the other hand clothing brand clothing store promotion,the interior design clothing store is an important carrier of brand publicity.Clothing brand and clothing store interior design are complementary and mutually dependent.Secondly,through consulting data,investigation and analysis of the questionnaire,found that the current clothing boutique interior design field in our country,people have generally realized the clothing store in the indoor design and brand promotion,the relationship between the problem is that designers often ignore the brand culture in the clothing store in the role of interior design,often appear another problem is the clothing store interior design and brand positioning.Therefore,it is more and more important to study the interior design methods of clothing stores with brand promotion value.Successful interior design of clothing stores can create pleasant consumption experience for consumers,and can also convey good brand culture and improve brand value.In the interior design methods of clothing stores,the most important thing is that designers should create a comfortable andpleasant shopping environment for consumers,make good use of the history and culture of the brand,and make good use of the logo patterns and words of clothing stores to actively promote the brand.The last part of the paper further demonstrates the value and function of interior design of clothing store in brand promotion through the practice of interior design of clothing store,and verifies the feasibility of the design method given in the paper.It is hoped that through the study of this paper,interior designers will reconsider the interior design of clothing stores,pay more attention to its significance and value in promoting brand value,promote the exploration and in-depth study of relevant design methods,and promote the development of China's clothing industry.