Development Strategy Research Of The Lanzhou Railway Design Institute Co.,Ltd.

IIn recent years,with the changes of the country strives to break down industry barriers,and continue to promote market reform,the trend developing of the construction industry investment and financing methods toward multi-polarity has become increasingly apparent;the construction mode becomes more and more complicated.The railway survey and design enterprises are also under the influence of a lot of factors,they are interfaced and constrained with each other which caused the cycle of preliminary research work extended,it is getting more difficult to control the project,and the business operation is more complex and changeable.It has become an important research contents for the enterprise strategy management to adjust its development strategy according to the environment changes,to adapt itself to the market competition and policy adjustment,to realize the sustainable development of Architectural Design Institute and Consulting Firm which has its traditional business entity property.Lanzhou Railway Design Institute Co.,Ltd.as a railway survey and design as the main business of enterprises in the new market competition environment,expanding business scope,work areas continue to extend the high-end industrial chain,to operate in the same period hundreds Different types of business projects,the complexity of the management increased significantly,operating risks are also increasing.To better coordinate the development of diversified businesses and gain a competitive advantage,enterprises must realize the transformation of the mode of development from opportunity-driven to capacity-driven.Ability to enhance the development should be moderately ahead of the business,the strategic management capabilities of enterprises,management of continuous improvement,production and management capacity,human resources development capabilities,technological innovation,resource integration capabilities and other key development capabilities need to be problems Oriented,continuous innovation,adaptation and improvement.At the same time,Lanzhou Railway Design Institute Co.,Ltd.,as the secondary design institute of the State Railway Survey and Design Market can not participate in the project bidding,the chances of independently obtaining the national railway project are getting smaller and smaller.The number and size of railway special lines and railway extensions The limitation of the environment and the limited space for its development.It is imminent to study and formulate a strategy for the transformation and development.This thesis is based on the development status of Lanzhou institute,under the new market competition environment,the business scope expands continuously,and the work area also continues to stretch into the industrial chain of high-end business extension.Hundreds of different types of projects are operated in the same period,the complexity of management has increased dramatically,and the business risk is also increasing.Enterprises want to realize multi-business coordinated development,and obtain the competitive advantage,must realize the developing mode,take the opportunity push mode into the competence driving mode.The improvement of ability should be ahead of business development moderately,the enterprise strategic management ability,the management sustain improvement ability,the production organization management ability,the human resources development ability,the technology innovation ability,the resources integ ration ability and all other critical development capacities should be problem-oriented,sustained innovation,and adaptive improvement and promotion.Simultaneously,combining with its development of the company's market positioning,service attribute,and core competitive advantage,proceeds a synthesize analysis.The paper puts forward the planning and specific measures for the development of Lanzhou institute,to provide strategic assurance for the timely transformation and sustainable development of Lanzhou institute.This paper conduct its necessity with the scientific assessment by means of survey method,the literature,chart analysis,countermeasure method and etc;through the analysis of internal environment,external conditions and competitiveness,confirmed the development goal of the enterprise by using the SWOT and related analytical tools.In the aspect in the implementation of enterprise strategy,the paper proposes the complete management system,optimizing the procedure of organization,integrating internal and external resources,propelling the leading talent leadership,promoting science and innovation,transforming the development projects of EPC business and so on,these are aimed to reach its full integrated leading professional advantages of Lanzhou institute,break through development problems,confront the market opportunities actively,innovate the work thinking,seize the dominant market share firmly,increase participation in the overall process of projects construction,thereby fostering a new economic growth point,and creating more benefits.The paper makes the market developing strategy of Lanzhou institute combined with the practice which is based on Lanzhou institute,and it is also referential for other similar survey and design in the construction industry enterprises to enhance their market competitiveness and realize sustainable development.