Research On Business Model Innovation And Strategic Transformation Of Golmud Bintie Storage And Transportation Company

To comprehensively promote the development of the transportation,industry and market competitiveness,the Tibetan group co.,LTD of China Railway issued "the Tibetan group on the all-round and guidance to promote the development of the transportation industry,pointed out that to promote the depth of the transport into the market,expand business areas,create advantage industry,implementation of better quality,higher efficiency and better benefit.However,as a non-transportation enterprise under Qinghai-Tibet Group,Golmud Bintie Storage and Transportation Co.,Ltd.has seen its operating income and profit decline year after year in recent years.How to seize the opportunity brought by the great development of logistics industry by China.China Railway Group and Qinghai-Tibet Group Company,build the core competitiveness,and find the business model and business strategy suitable for the development of Golmud Bintie Storage and Transportation Company is an urgent problem to be solved at present.This article first introduces the Golmud Bintie storage and transportation company management present situation,analyzes the company’s existing business model and management system,and points out the company existing staff overall quality is low,the transport business of dependence is too strong,business structure,and the effectiveness of the revenue of a single,project management,backward facilities,and management system of the need to change.By using several typical railway logistics company business model,in the field investigation with iron company around railway and logistics on the basis of the market situation,adjust business projects,in private rental,storage and loading and unloading operations,on the basis of expanding trade and third-party logistics business,reconstructed the profit source and company management system.Using SWOT analysis method,put forward the company transformation development strategy.Through research and analysis,draw the conclusion:Golmud Bintie company should choose expansion strategy,new cargo yards will be built at Mangya Station and Huatugou Station of Gekku Railway,open up operating bases in Dongchuan Station and Akesai Station of Lanzhou Bureau,at the same time,strengthen internal management,increase investment in loading and unloading facilities and logistics information construction,to the high quality service to increase market share,improve the competitiveness of the company.There are 33 figures,10 tables and 39 references.