Study On The Development Strategy Of FAW LGD

In recent years,the economic development of our country is good,and the sustained development of economy stimulates the people's consumption behavior.In the first three quarters of 2017 alone,China's total sales volume has surpassed 20.22 million vehicles,up 4.5% from a year earlier.This alarming and sustained rapid growth has also led to the booming of other industries related to the auto industry.Among them,automotive logistics as a vehicle from production to sales of an indispensable link,but also quickly grow up.Unlike the general logistics activities,automobile logistics is much more complicated and more professional.Overall,China's automobile logistics industry compared with developed countries,is still in the development stage,from the application of logistics technology,to resource utilization and other aspects are lagging behind in Europe and America and other advanced countries.At present,the rapid development of economy is both an opportunity and a challenge for the automotive logistics industry.On the one hand,economic development brings the market prosperity,this provides a broad platform for the development of automobile logistics industry,at the same time,the economic development has also led to the revolution of science and technology,logistics loading technology,logistics information technology continue to innovate,which is conducive to the automotive logistics industry cost control;But as the economic integration process accelerates,The market has become more open,more and more capital and enterprises into the market,and domestic auto logistics enterprises in the market competition,at the same time,economic growth has promoted the promotion of the concept of consumption,how to meet the high-end consumer demand has become a problem for the automotive logistics enterprises.FAW Logistics Co.,Ltd.has more than 12 years of operating history,business throughout the country,is the domestic automotive logistics industry,one of the most representative enterprises.No doubt,FAW Logistics Co.,Ltd.is also facing the economic development opportunities and challenges.At the same time,as a wholly-owned subsidiary of FAW Group,FAW Logistics Co.,Ltd.is a typical state-owned enterprise,which is different from other logistics enterprises.Under the new situation,FAW Logistics Co.,Ltd.is shouldering the responsibility of ensuring the strategic safety of FAW Group Logistics.Based on its development strategy,this paper probes into the development strategy of large state-owned enterprises,and provides valuable reference for the development of other similar enterprises.At the beginning of this paper,we first introduce the history evolution process,business scope and management structure of FAW Logistics Co.,and expound several problems.Then,the present situation and existing problems of the whole automobile logistics industry are expounded,and then the pest model and SWOT analysis method are used to analyze the internal and external factors of the enterprise comprehensively,and the opportunities and challenges faced by FAW Logistics Co.,Ltd.are summarized.Finally,combined with FAW Logistics Co.,Ltd.'s historical mission and development goals for its development of a relatively scientific strategy.FAW Logistics Co.,Ltd.to protect FAW Group Logistics security based on the active expansion of the group outside the business,the establishment of a logistics resource platform for the general principles,from the enterprise's technology innovation,management innovation,marketing,human resources security system,etc.,put forward measures to promote the strategic landing.