| This paper describes the development and problems of the automobile industry in the whole country,Guangxi and Yuli,analyzes the internal and external environment of Guangxi Sifang Auto Parts Manufacturing Co.,Ltd.According to the current automobile industry policy system,technical development route,and competitive advantages of the company,this paper is drawing up development strategies that meet the direction of the automotive industry policy and market demand so as to build a famous auto parts brand in Guangxi and promote the company to realize intelligent upgrading.This paper holds that energy saving and low carbon will run through the production cycle of automobile,new energy vehicles and related industries are highly valued by the government.The macro environment of the company is steady.The whole vehicle production in Guangxi ranks the top of the country,but market growth is slowing down,and there are many strong competitors.The company should choose the SO development strategy,which is based on the main industry of diesel engine in Guangxi.It should upgrade the core technology,strengthen quality and scale,expand the industrial chain and develop into a diversified and integrated component provider.The first is to promote the technology of diesel engine parts,optimize the relationship with the whole vehicle enterprise.Second is to realize industrial alliance through merger and acquisition.The third step is to selecting core business for listing and financing,and the fourth is to enter the emerging parts market in the future.This paper puts forward some safeguard measures for the development strategy of the company,including integrating the functions of the department and optimizing the organizational structure,building a professional team and strengthening the marketing management,enhancing the brand value and cultivating innovative culture. |
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