Research On The Development Strategy Of Siwo Auto Parts Co.,Ltd

Auto parts industry is one of the important manufacturing industries in China,but also the foundation of the automobile industry,but also as a key component of the automobile industry chain.At present,with the rapid development of China’s economy,the improvement of people’s living standards has brought about the enhancement of consumption power,the sales of passenger cars,but also brought about the increase of the consumption demand for auto parts,auto parts industry is more prosperous,but also brought a lot of competition.Multinational auto parts groups have set up regional headquarters in China,which makes domestic auto parts enterprises face huge competitive pressure.The entrance of foreign parts enterprises controls our key auto parts enterprises greatly market share.In addition to the competition with multinational enterprises,domestic local enterprises in service competition,market competition,price competition and other aspects are also becoming more and more intense with the promulgation of favorable national policies.And as the national ecological civilization strategy is put forward,for the sustainable development of the auto industry also put forward more requirements,China’s auto parts industry to realize from the transformation of "larger" to "power",need further technology innovation and industry integration,improve the quality of the product,then strengthen auto parts companies’ core competence.Siwo Auto Parts Co.,Ltd.is a local auto parts enterprise founded in 2010 and specialized in the production and sales of auto parts,undertaking business involving car body,vehicle frame and interior and product development,design and manufacturing,master a variety of more mature parts manufacturing and assembly process,its development thanks to the development of our auto industry,in the auto parts industry,in the body and interior and product development has a certain market advantage.With the development and intensified competition of the auto parts industry,Siwo Auto Parts Co.,Ltd.has gradually experienced problems such as weak performance growth,single customer,increased cost,declining profit,single product structure and insufficient operational risk control.In addition,since the outbreak of COVID-19 in 2020,with the decline of orders,the company’s performance in business performance and sales began to decline.However,due to the unclear development strategy in product,target management,market and other aspects,Siwo auto parts company is faced with development bottlenecks and great challenges.From the above development background,this paper uses literature research method,field investigation method and case analysis method.,the macro environment,industry environment and enterprise resources,enterprise ability,using SWOT analysis,use the EFE and IFE matrix,to provide reference for the formulation of development strategy.This paper studies the development strategy of the auto parts Co.,Ltd.,analyzes the current organizational structure,personnel structure and financial situation,discusses the causes of the problems and the problems of the internal and external development environment,and a comprehensive analysis of the existing advantages and disadvantages,development opportunities and threats,and use the relevant development strategy and enterprise management theory and points.