Portable Packaging Design Of Tourism Commodity

As the rapid development of social tourism economy,tourism commodities are getting more attention.However,for the packaging of tourist commodities,the simple protection function can no longer meet the needs of the journey.Tourists are more likely to consider the experience and portability of packaging.When people are fall in a pleasant journey,all kinds of complicated and heavy packaging becomes a contradiction in the journey,which becomes a problem that contemporary designers need to consider.In modern society,tourism is a way of life for modem people to enjoy life.Tourism shopping is more and more,and the experience of tourism shopping is also becoming high demanding.This requirement is reflected in the design,that is,the design should not only satisfy the safety and values,but also pay attention to the factors of portability,regional cultural experience,environmental protection,green and so on.This is the portable packaging design of tourist commodities mentioned in this topic.For designers,portability is the basic function of packaging design,but it is also a perfect goal of tourism commodity packaging.This paper analyzes the importance and trend of portable packaging design from the perspectives of "people-oriented" packaging design,tourism culture,tourism psychology and physiology,and takes Luoyang flower cake as an example.The example is given from four aspects:graphics,words,color and structure.