| With the full liberalization of epidemic prevention and control in China,the travel demand of the Chinese people has gradually increased,and the tourism industry has shown a high degree of resilience.At the same time,the epidemic has changed people’s lifestyle and consumption concept,and the public has an urgent need for health and safety.As travel is characterized by strong contact,aggregation and mobility,the packaging safety of daily necessities as the necessities of travel directly affects the health and safety of consumers.However,the current packaging of travel daily necessities fails to take into account the market demand with The Times,and there are problems such as health and safety,inconvenient carrying and material waste.Based on people’s concerns and thinking about packaging safety after the epidemic,this paper starts from the perspective of safety,and aims at the portable demand to optimize the packaging design of traditional travel daily necessities,hoping to create a travel daily necessities packaging suitable for the current market environment and to meet the needs of consumers.This paper is mainly divided into four parts: the first part from the safety perspective of travel articles portable packaging design research background,research purpose and significance,at the same time,respectively at home and abroad safety and portable packaging design theory and practical application analysis,put forward the topic research ideas and methods;The second part,through market and consumer research,compares similar products and analyzes user needs,summarizes and sorts out the existing problems of the current travel daily necessities,and explains the driving factors of the packaging design of the future travel daily necessities.The third part deeply analyzes the packaging safety design and explores its principles and strategies in the portable packaging design of travel articles.The fourth part is based on the previous research and analysis,through the three layers of packaging structure level,material level and visual level control,put forward the corresponding practical measures,deepen the understanding and application of portable packaging design of travel daily necessities from the perspective of safety.From a new perspective of packaging safety,this paper mainly addresses how to meet the needs of people for safe and comfortable travel after the epidemic.Based on the characteristics of the current era,combined with the pain points of packaging design,the author follows the principles of safety,humanization and sustainability.Adopt the strategy of structure innovation,material reduction and visual amenity to carry on the professional design of packaging.In practice,the new form of packaging to meet people’s diversified needs,for people to travel more security.On the theoretical level,it not only updates and expands the research scope of the packaging design of travel articles,but also provides a new idea for the safety and portability of packaging design in the future. |