Research On Financial Competitiveness Of Automobile Enterprises In Yangtze Economic Belt

Financial competitiveness is an important component of enterprise competitiveness,a concept of financial innovation formed on the basis of management economics,and a new field of financial system.The improvement of financial competitiveness can help enterprises to form a sustainable and stable profitability and achieve the goal of profit.At present,market competition is not only technological competition,but also the importance of internal management.In order to gain a place in the fierce competition,we must abandon the traditional and backward management mode and management concept.So that the financial competitiveness has become an indispensable part of the competitiveness of enterprises.The Yangtze River is the largest river in China and the third longest river in the world.It spans the central region of China from west to east,and has a very important strategic position.The Yangtze River Economic Zone is the most developed region in the Yangtze River Basin.At the same time,it is also one of the high-density economic corridors in China.The outline of the Development Plan for the Yangtze Economic Belt issued in September 2016 also points out that it is necessary to promote the development of the Yangtze Economic Belt.At present,The automobile industry has become a pillar industry in many provinces and cities of the Yangtze River Economic Belt,and its development is of great significance to promote the development of the Yangtze Economic Belt.However,the automobile industry in the Yangtze Economic Belt has low brand value and backward technology.With the development of globalization,the automobile market has been seriously impacted by foreign brands.This paper hopes to provide new suggestions for the development of automobile enterprises in the Yangtze Economic Belt from the angle of financial competitiveness.This paper first summarizes and reviews the existing literature on financial competitiveness at home and abroad,expounds the connotation,elements and forming mechanism of financial competitiveness.This paper analyzes the present situation of the financial competitiveness of the main listed automobile enterprises in the Yangtze Economic Belt,and constructs a set of evaluation index system of the financial competitiveness.This paper makes an empirical analysis on the financial competitiveness of the automobile enterprises of the Yangtze Economic Belt by using principal component analysis.Finally,from the aspects of financial resources and financial ability,the paper preliminarily analyzes the policy recommendations to enhance the financial competitiveness of the automobile enterprises in the Yangtze Economic Belt.From the point of view of optimizing the layout of automobile industry in the Yangtze economic belt,the paper puts forward some suggestions for optimizing the layout of the existing automobile industry and improving the financial competitiveness.