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Research On Yunnan Construction Company S Development Strategy

Posted on:2015-09-11Degree:MasterType:Thesis
Country:ChinaCandidate:H X HeFull Text:PDF
GTID:2382330542958477Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
Yunnan S construction companies is in Yunnan province,construction enterprises with decades of history,business scope including building construction,water conservancy and hydropower engineering,power engineering,and other projects.But with China's construction market comprehensive opening to the outside world,increasingly fierce market competition,the company not only the domestic market,to deal with complex must also cope with increasingly fierce international competition,which makes Yunnan S construction companies face unprecedented competition pressure.Companies how to choose effective development strategy to cope with competition,adapt to the change of internal and external environment,thus seize the market opportunity and avoid risk in the competition,has become an urgent problem.Therefore,research on development strategy of Yunnan "S construction company,will help to clear the direction of S company development and train of thought,thus in the process of continuous operation adjustment set scale advantage and brand advantages,is helpful to promote the development of Yunnan S construction company for upgrading.Related theory,this article with the help of development strategy in line with the research method of integrating theory with practice questions in practice,to solve practical problems in the theoretical research.In Yunnan S construction company as the research object,and as the breakthrough point,in-depth system research literature related to strategic management theory,in-depth analysis of objective of Yunnan S construction company internal and external environment,find the problems of Yunnan S construction company,and analyzes the company's strengths,weaknesses,opportunities and threats,and on this basis to choose the company's development strategy and supporting measures,through the research,the author draw the following conclusion:first,through to the Yunnan S construction company external environment analysis,and that point was clear:enterprise's external threat is great,the company must be effectively avoid these threats,while avoiding the key lies in the change of the company's existing business model;Second,through to the Yunnan "S construction of the company's internal environment is analyzed,which has been clear about the problems of the company's internal environment.You want to change these problems within the company,it is necessary to effectively broaden the financing channels,strengthen the company's financing ability,effectively attract excellent talents,at the same time,on the basis of diversified management improve the level of specialization company,only in this way,can help Yunnan S construction company to strengthen the advantages,to reverse the current adverse situation,to guarantee the sustainable development of the company;Third,through to the related research of strategy implementation,has been clear about the Yunnan construction company strategy implementation of the organization S security and resource security.We can believe that,under the guidance of development strategy of the new company,Yunnan S construction company will be able to better grasp the current opportunity of development,realize the company's development goals,to lay the foundation of sustainable development,take advantage in the competition.
Keywords/Search Tags:Yunnan S Construction Company, Development Strategy, Diversification
PDF Full Text Request
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