Research On The Development Strategy Of RY Company

RY company is a photovoltaic module manufacturer.For many years,it has been focusing on the research and development,manufacturing and sales of double glass components.Centering on the enterprise philosophy of "focusing on double glass,striving for excellence",it has created the brand of"double glass craftsman"and adhered to the implementation of product differentiation strategy.However,in the current industry background,this strategic planning has been unable to support the sustainable development of RY company.Therefore,to find a sustainable development path lor RY company can not only enable RY company to survive,but also provide more photovoltaic enterprises in crisis with reference to the transf-ormation scheme.This paper firstly reviews the management theories such as strategic management,integration strategy and diversification strategy through literature review,and elaborates the contents of PESTEL model,porter's five forces model,value chain model,SWOT and other common analysis tools.PESTL model is used to elaborate the macro environment of the current photovoltaic industry.The external market is supported by both trade barriers and"One Belt And One Road"strategy,which is a mixed blessing.Industry overcapacity,subsidies and dividends disappear,the situation is not optimistic.The"porter five forces modeln is used to conduct an in-depth analysis of the competitiveness of the enterprise industry.RY company is facing fierce competition from peers and the threat of substitutes.Then the value chain model is used to conduct a comprehensive analysis of the internal resources of RY company,including the production capacity,marketing capacity,after-sales service and warehousing and logistics management in the basic activities,as well as the human resource management,financial management,technology research and development and procurement management in the auxiliary activities.Finally,through the SWOT analysis and Boston matrix analysis,select the appropriate RY the development strategy of the company actual situation,put forward the photovoltaic component business as the main line,to grasp the outbreak of the era of"parity"online distributed market opportunities,forward integration development,and use the company's existing resources layout unrelated diversification strategy.This paper makes a detailed discussion on the adjusted strategic planning,mainly elaborates the main business development ideas and implementation methods of photovoltaic modules and systems,Marine anticorrosion and panel materials,and puts forward specific safeguard measures from the aspects of organization,system,talent,capital and culture.