Research On Development Strategy Of Shandong Electric Power Construction Group

After 20 years of development,Shandong Electric Power Construction Group Co.,Ltd.(“ShandongElectricPowerConstructionGroup” for abbreviation in the following),Gradually formed a relatively complete industry management model and technology system,It has made a great contribution to the development of the electric power industry in Shandong province and even in China.But as China's economic development has entered a new norm,supply side reforms step by step and the deepening of the reform of electric power system and China's energy policy adjustments and other reasons,the Shandong Electric Power Construction Croup is facing many new opportunities and unknown challenges.Therefore,in the current stage,the core mission of the group is to combine the advantages and disadvantages of the enterprise to carry on the correct analysis,Put forward the competitive strategy,to make a good response of the threat and opportunity in the External environment and market environment,and seize the opportunities in the market to seek the development of the group.The innovation of this paper lies in:(1)Based on the analysis of macro,meso and microcosmic environment by using SWOT method and Boston matrix method,this paper explains the necessity,feasibility and rationality of optimizing the industrial development strategy of Shandong Electric Construction Group.In order to formulate more scientific Of the industry development strategy provides a regulatory orientation;(2)Put forward a standardized industrial development strategy,including the expansion of high-end market,the development of biomass energy projects,the development of new energy business,service public facilities,while clarifying the leadership,technology,finance and other aspects of the strategy Safety precautions.In this paper,based on the research of the Shandong Electric Construction Group's industrial development strategy,aimed at effectively promote enterprise management for its own resources,capabilities,assessment and reunderstanding,Identify strategic positioning and target pursuit,protect the long-term development of enterprises.First,the status quo of the power construction industry is analyzed,At the same time combined with China's macroeconomic situation and the future development trend of the power industry,and use the statistical tools analysis and forecast the future needs of the power construction industry.Secondly,it analyzes the competitive environment and the condition of the electric power construction market,and clarifies the opportunities and challenges that the company faces.Thirdly,the SWOT strategy analysis method is used to carry out a more detailed study on the external environment and internal conditions ofShandong Electric Construction Group,And put forward the industrial development strategy as the basis.Finally,the paper expounds the safeguard measures of implementing the industrial development strategy of Shandong Electric Construction Group.