Research On The Development Strategy Of ND Electric Power Construction Company

With the continuous promotion of reform and opening-up and the continuous development of the socialist market economy,both the pattern of international relations and China’s economic transformation have had a great impact on China’s energy and power industry.In the face of the "14th Five-Year Plan" period of historical opportunity,whether power construction enterprises can seize the opportunity to accelerate the reform of energy structure,take advantage of the power system reform in accelerating the rapid development of the fast train,for most electric power construction enterprises are a huge challenge.This paper is also a new opportunity for the company to transform momentum and regain its power in the research of the development strategy of ND Power Construction Company.This paper analyzes and summarizes the analytical methods suitable for the thesis by consulting a large number of books,periodicals and papers on development strategy research at home and abroad.In view of the external environment,THEST analysis method is used to analyze the macro-environment of the company’s industry,and porter five-force model is used to analyze the company’s competitive environment."14th Five-Year" period of new energy generation growth rate,overseas power construction market development potential and other factors will bring new development opportunities for the company.However,the slowdown in the growth rate of fire power,the outbreak and other force majeed forces,large-scale new energy installation of related technical imperfections and some equipment suppliers and power construction services buyers of the threat of higher bargaining power,will also bring unpredictable risks to the company.The above external environment main influence factors are evaluated and summarized by EFE matrix analysis.Aiming at the internal environment,this paper analyzes the company’s organizational effectiveness,market development ability,information management ability,investment and financing ability,quality management system and brand resources,human resources,financial resources and engineering resources.The company has a sound quality management system,with power engineering construction contracting special qualifications,as well as better engineering project resources and other advantages,but also due to the lack of innovative cooperation in the corporate culture atmosphere,poor organizational business operation ability,incomplete compensation reform,unreasonable personnel structure,low level of engineering control and other aspects of the disadvantage.The above internal environment main influence factors are evaluated and summarized by IFE matrix analysis.Then,using SWOT matrix to analyze the company’s opportunities,threats,strengths and weaknesses,to develop diversification strategy,strategic alliance,back-to-back integration strategy,centralized strategy several feasible strategic options,and then,using quantitative strategic plan matrix(QSPM matrix)to evaluate the alternative strategy,to arrive at the relative attractiveness of alternative strategy,choose diversification development strategy,and then,through the company’s corporate vision,mission,strategic objectives and other content of the analysis of the selected strategy to match,Finally work out a diversified development strategy suitable for the company,based on the domestic market,open up the international market,follow the domestic priority,the principle of international co-operation,from a single fire power,wind power construction enterprises to a comprehensive diversification of energy investment and construction company transformation,and gradually achieve the upgrading of the company’s industrial structure.Finally,through the production and operation strategy,market development strategy,financial management strategy and human resources strategy to carry out the implementation of the strategy,and do a good job in talent,system,technology,finance,corporate culture and other aspects of management,for the implementation of the strategy to do a good job.