The Transformation And Upgrading Strategy Research Of Company H Under The Supply-side Reform

At the beginning of the 21 st century,the furniture industry of China enter into the growth period,and there was a huge space for development.After 2005,as the speed of economic growth slowed,industry demand shrinked,and industry supply is expanding,this lead to the serious situation of excess production capacity.In addition,as the low level of industrialization and service levels,the household industry product upgrade become slow,brand awarenes is weak,and disorderly competition restricted the healthy development of the industry.Therefore,under the new situation,household industry transformation and upgrading of the road of research is urgently needed.This paper based on the Company H,in Hebei province as an example.Guided by transformation and upgrading of enterprise theory,supply management theory,strategic management theory,analyzed the transformation and upgrading of the location and mode of the industry on the supply side.The paper tried to look for the same type of transformation and upgrading for the industry.Chapter 1 expounds the research background of this article.The literature summarized the domestic and foreign scholars research achievements,learn from the advanced research achievements actively,and lay the foundation of follow-up study.Chapter 2 describes the relevant concept definition,combined with national economic development situation.start with the new normal supply side from the enterprise reform,this paper expounds the necessity of the transformation and upgrading of the enterprise.Chapter 3 analysis transformation environment of company H,and the opportunities and challenges faced.Through analysis data of company H in line,we gain the actual business advantages and disadvantages of the transformation and upgrading.Chapter 4 analyzes the role of supply-side structural reform for the transformation and upgrading of enterprises,and puts forward the strategic positioning and upgrade path of the transformation of company H.In chapter 5,the relevant countermeasures are put forward from the supply side perspective.Chapter 6 contains the main conclusions of this article and the outlook for future research.In this paper,the innovation lies in:(1)Reform based on the supply side view reveals the necessity of the company H enterprise transformation and upgrading,and provides a new mode and path of the enterprise’s orientation.(2)This paper puts forward the promotion function of supply-side structural reform on the transformation and upgrading of Company H,and puts forward some countermeasures and Suggestions for thetransformation and upgrading of household enterprises.