Research On The Service Transformation Strategy Of YG Company

Since the reform and opening up,the sustained and rapid development of Chinese manufacturing industry has achieved a historic leap.Although China has become the world’s largest manufacturing country,compared with the world’s advanced level,Chinese manufacturing industry is still "large but less competitive",especially in the field of high-end products.It is still urgent and arduous for manufacturing industry to face the task of upgrading and leapfrog development.In response,China launched "Made in China 2025" grand plan,aimed at enhancing the international competitiveness of Chinese manufacturing industry.Under this background,this paper adopts the methods of literature analysis,quantitative analysis and data research.Based on the analysis of numerous domestic and foreign literature on service transformation,guided by the value chain and smile curve,combined with the strategic planning background of Germany’s "Industry 4.0" and China’s "Made in China 2025";Using the method of quantitative analysis,this paper analyzes YG company’s industry development trend and YG company’s current operating situation,points out that the company must meet customer demand to achieve the development goal,need to be transformed from manufacturing centered to service-oriented,in order to obtain the competitive advantage of differentiation.In addition,this paper formulates a set of corresponding solutions for YG company to realizeservice-oriented transformation.In consideration of YG company’s relatively weak service foundation,the service-oriented transformation is divided into two stages.The first stage,is in the next 3-5 years to achieve the transformation of "products+services",its business is mainly to provide customized products and follow-up product additional services.The second stage is to realize the productive service transformation in the next 5-8 years on the basis of strengthening the service functions in the first stage.Its main business is to carry out the research and development of aluminum alloy materials,convert the production and manufacturing links into OEM,and provide recycling and reuse services.Actually,the transformation of "production+service" in the first stage also paves the way for finally becoming a producer service enterprise.Besides,this paper also formulates the safeguard measures for the implementation of the scheme.Finally,through the data research method,the relevant data before and after the implementation of YG’s service-oriented transformation scheme are analyzed to further verify the effectiveness of the scheme.Through the research of YG’s service transformation strategy,this paper proves that manufacturing servitization is a scientific and effective way of transformation and upgrading,which can help enterprises get out of the dilemma of "large but less competitive" and enhance the overall competitiveness of enterprises,and is also the inevitable trend of China’s manufacturing development.The research of this paper also has practical reference significance for other enterprises in the industry to carry out service-oriented transformation and upgrading.