Research On Development Strategy Of Hunan Zhuzhou Boda Hard Surface Materials Company

With the rapid development of science and technology,the step of new materials' upgrading and changing generation is accelerated.However,the independent development ability of new materials is weak,the large scale of new materials enterprises lack of strong innovation ability,the support ability of key materials is insufficient.The hard facing materials is a new materials developed in recent years.due to the disconnection between upgrading technology and practical usage in application,the chain of hard facing materials industry is short and so on,the development model of hard facing materials in not perfect at present.Meanwhile,the hard facing materials industry have some problems such as lacks of overall planning and guidance of relevant industrial policy,low investment in research and development,as well as,the basic management is rather weak.So under the general trend,this is significant to our enterprise to study the development strategy of hard facing materials.This article is on the basis of subject of Zhuzhou Boda Hard-facing Materials Co.,Ltd.By analyze and research the company's current situation,to understand the current environment of materials industry and developing status.At the same time,it is studied the development strategy of Zhuzhou Boda Hard-facing Materials Co.,Ltd,on the basis of operation discussion.At first,the paper describes the research background and significance,theoretical basis and literature review,research ideas and content.Secondly,it is analyzes the internal and external environment of the company with PEST method and porter's five forces model.On the basis of this research,we analyzed the company's development strategy and design ideas as well as objectives,combined with the actual situation,designed the company's development strategy which specific market and research as the core of the differentiated development strategy.Next,we study the development path selection of Zhuzhou Boda Hard-facing Materials Co.,Ltd,which is mainly realized through the company level development strategy,business level development strategy,and functional level development strategy.At the end,It is come up with the relevant process of company's development direction and the safeguard measures of development strategy implementation,to evaluate the specified effect prediction of the development strategy implementation of Zhuzhou Boda Hard-facing Materials Co.,Ltd.This article is play a guiding role in accelerating the development and expansion of China's strategic emerging industries,developing new economic force,and promoting the industry to a medium-high level.Therefore,the research results not only have strong theoretical and practical significance,but also have important role and reference value for the development and management level of the same industry of hard facing materials.