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Study On The Strategic Development Of Guangdong Sanxing Biology Co.,Ltd.

Posted on:2021-04-03Degree:MasterType:Thesis
Country:ChinaCandidate:B Q YuFull Text:PDF
GTID:2381330620471552Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Feed additives play an extremely important role in the modern feed industry.It has significant effects on enhancing the nutritional value of feed,improving livestock production capacity,maintaining animal health,saving feed costs and improving the quality of livestock products.With the advancement of science and technology and the improvement of raising production level,the global consumption of feed additives has shown a continuous growth trend,and its application scope will be further expanded.At the beginning of the 21 st century,the large-scale production,promotion and application of the feed additive industry gradually matured.At the same time,the market became more centralized and the industry became increasingly competitive.With the implementation of the policy of strengthening agriculture and benefiting farmers in recent years,China's animal husbandry industry has shown rapid development.In 2018,the output value of China's animal husbandry industry reached 2.87 trillion yuan,accounting for nearly 47% of the total agricultural output value.The production method of the animal husbandry industry Change to the direction of industrialization,standardization and scale.Among the costs of China's aquaculture industry,feed costs account for up to two-thirds of the total cost,and the most critical core technology is feed additive technology.Therefore,a safe and harmless feed that can promote animal growth and output is developed.Additives have always been a priority issue in the livestock industry and feed industry.Compared with developed countries in Europe and the United States,China's feed additive industry started relatively late,and it gradually emerged after the reform and opening up.In 2018,China's feed additive output was about 8.72 million tons per year,and it is expected to reach an annual output of 9.3 million tons in 2023.With the rapid development in recent years,China's feed additive production currently ranks second in the world,second only to the United States.Based on the rapid development of animal husbandry,and the need for breeding companies to reduce operating costs and reduce the risk of disease outbreaks,the feed additive industry is bound to breed huge business opportunities.Guangdong Sanxing Biotechnology Co.,Ltd.(hereinafter referred to as "Sanxing Bio")is a high-tech enterprise specializing in feed additives.It includes a series of businesses including the development,production and sales of functional additive mixed feed.It is a small and medium-sized enterprise in the industry.Typical representative.This article selects three lines of organisms to conduct enterprise development strategy research,and hopes that the conclusions drawn can provide reference and reference for the development of similar scale enterprises in the industry.Based on the relevant theories of strategic management and development strategy,this article uses SWOT analysis to summarize the advantages and disadvantages of Sanxing Biology and the opportunities and challenges it faces.It also combines the research content of relevant literature and the internal and external environment of Sanxing Biology The comprehensive analysis provides guidance for the development strategy of Sanxing Biology.The initial conclusion is: on the one hand,it is necessary to improve the company's organizational structure,optimize the talent introduction system according to the company's actual situation,and at the same time strengthen team management and improve the incentive system;on the other hand,accelerate Promote the company's listing progress,establish a broader investment and financing platform,extend the industrial chain through capital operations such as acquisitions,mergers and acquisitions,gradually make the company bigger and stronger,seize the feed additive market in the Guangdong-Hong Kong-Macao Greater Bay Area and even the country,and strengthen new technologies With product development,the company achieves rapid and long-term development.
Keywords/Search Tags:feed additives, strategic management, development strategy, capital operation
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