Research On The Development Strategy Of Tea Culture Tourism In Fuliang County Of Jiangxi Province Based On SWOT Analysis

Cultural tourism is the pursuit of tourists for spiritual pleasure and in-depth experience.Culture has gradually become the core element of tourism activities and will lead the development of the tourism industry for a long time.The higher the degree of integration of tourism and culture,the more refined the tourism products,the higher the attraction for tourists,and the faster the development of the tourism industry.Cultural tourism contributes to the upgrading and transformation of the tourism industry,integrates cultural connotation into tourism products,can enhance the competitiveness of tourism,and enhance tourists’ understanding of the local area.The integrated development of cultural tourism is a major trend of development,with cultural penetration,innovation and unlimited Sex will amplify the value of the tourism industry itself,and the process of integration of cultural and tourism development is also the protection,inheritance and development of culture.And cultural tourism featuring tea culture has gradually flourished in recent years.Governments of well-known tea production bases have introduced some preferential policies to encourage and guide the development of tea cultural tourism and further promote the development of local tourism economy.Fuliang County has been an important industrial production area since ancient times.It has a long history of tea culture,rich tea culture legends,and famous tea leaves.Under the background of rural revitalization,the development of tea culture tourism is an inevitable choice for economic transformation and upgrading of Fuliang County.First of all,after in-depth field research and collecting first-hand information,the author analyzes the development status of tea culture tourism at home and abroad through literature analysis,survey research and SWOT analysis.Then,by combing the current status of tea culture tourism development in Fuliang County,its tea culture tourism history and products,the SWOT analysis method is used to analyze the opportunities,challenges,advantages and disadvantages of the existing tea culture tourism in Fuliang County.It is a strategic countermeasure and suggestion for the development of tea culture tourism in Fuliang County.The research in this paper shows that tea culture tourism in Fuliang County is facing development opportunities brought about by economic growth,policy support for cultural tourism integration,the potential consumption of good tea in China,and competition in the surrounding areas.The threat of other rural tourism alternatives,insufficient tea culture tourism industry cluster,and the development challenges of environmental protection.The advantages of tea culture tourism in Fuliang County are rich natural resources,deep tea culture resources,good location conditions,and strong government support.The disadvantages of tea culture tourism in Fuliang County are insufficient tea cultural resources,tourism infrastructure and Imperfect tourism services,single tea culture tourism products,low popularity of tea culture tourism,and lack of cultural tourism professionals.The research conclusion of this paper proposes a strategy for the development of tea culture in Fuliang County.First,Fuliang County should establish a strategic goal for the development of tea culture tourism in Fuliang County,which is the hometown of China’s famous tea,clarifying the principles of sustainability,localization and benefit sharing.The principles of tea culture tourism development.Second,put forward strategic suggestions,namely,to improve the industrial structure of tea culture tourism in Fuliang County,optimize the spatial layout of tea culture tourism in Fuliang County,enhance tea products for tea culture tourism in Fuliang County and propose safeguards.This article hopes that through the integration of culture and tourism,Fuliang County will break through the current bottleneck of tea culture tourism development,explore the strategy of tea culture tourism development,promote the orderly development of the culture and tourism industry in Fuliang County,and realize the unification of social,economic and ecological benefits..