Research On The Development Of Luzhou Wine Culture Tourism From The Perspective Of Experience Tourism

As the birthplace of Luzhou-flavor liquor,Luzhou has a long history of wine making and is known as the "Wine city of China".In recent years,relying on rich wine culture resources,Luzhou has made great efforts to develop wine culture tourism and achieved certain results.The contribution of wine culture tourism in the city’s tourism industry continues to rise.Combed in this article,through comprehensive analysis of the wine culture tourism and tourism experience at home and abroad related to research literature,absorbs the theory and method,the tourists behavior under the guidance of the theory and experience tourism theory and RME,using inductive summaries,questionnaires,logical deduction and other methods,a comprehensive review evaluated the Luzhou liquor culture tourism resources and the development of wine culture tourism,both inside and outside environment,With the help of the survey data,this paper analyzes the main problems existing in the development of Luzhou wine culture tourism and their causes from the perspective of tourism experience,and puts forward the development plan of Luzhou wine culture tourism from the perspective of tourism experience.The research has achieved the following results.(1)Luzhou wine culture tourism resources are of relatively complete types,relatively concentrated distribution,high resource grade,rarity and development value;Luzhou city and its surrounding major cities have sustained social and economic development and tourism market foundation.The state strongly supports the development of cultural tourism industry,providing relatively superior environmental conditions for the development of Luzhou wine culture tourism.(2)Due to the historical and cultural heritage protection laws and regulations of rigid enough,"Chinese Wine City" holistic planning lag,the potential is not fully develop and utilize high quality resources,wine culture tourism products system has not formed yet,result in inadequate while Luzhou liquor culture tourism development,also there is a club atmosphere will fit with the wine culture is not high,wine culture tourism scenic area lack of experience,The interaction and participation of wine culture tourism events is not strong,the integration of service facilities and wine culture is not sufficient,the employees’ cognition and understanding of wine culture is not deeply,and the overall evaluation of wine culture tourism experience is not high enough.(3)The future of Luzhou liquor culture tourism development should follow based on the local,look to the country and the world,bigger and stronger,green development,such as basic principles,relying on existing while Luzhou liquor culture resources fully,widely introduced into the Chinese wine culture resources,absorbs the essence of the world wine culture,coordinated the good level of tourism resources development and utilization of the whole city,In the existing tourist area based on mass transfer efficiency of the liquor culture,creating the world wine crops expo park,the world of wine and gourmet street project,Luzhou international wine festival expo,one thousand wine rhyme Luzhou(large tourism performing arts),wine country tasting the tour of the world,such as a series of festivals,development of wine culture creativity and experience of healthy wine culture and wine culture sightseeing,etc.Constantly optimize the environment of Chinese wine city atmosphere,to promote wine culture and the combination service facilities,locking in Chengdu,Chongqing and Guiyang and its surrounding cities on the basis of market,to expand to Sichuan province,Chongqing,Guizhou province developments elsewhere in the domestic market,To develop the opportunity markets in Asia,Europe and North America,Luzhou will be built into the "Chinese Bordeaux" international wine culture creative tourism destination,the most famous wine culture tourism destination in China,and the influential wine culture tourism destination in the world.