The Research On Developing Strategy Of Jinfuliang Technology Ltd

As national economy develops stably,China’s masterbatch industry has realized huge development in the recently 20 years because 10-year economic technical index has a large increasing trend.Masterbatch industry becomes one of the most important industries,which supports and sustains the healthy growth of China’s economy.With the deepened reform and opening of our country,masterbatch industry develops rapidly and multinational masterbatch enterprises establish sole proprietorships or joint ventures.Their abundant technical experience,advanced products,sophisticated management system bring unprecedented market conflicts and competitive pressure.Domestic middle and small masterbatch factories apply low-price competitive method,which restricts the improvement of technology and management.In addition,green manufacture,recycling economic development and environmental policies require high demand for domestic masterbatch enterprises.Jin Fuliang Company is a Hong Kong Company which was funded by Jin Fuliang Investment(Hong Kong)Company and set up in China in 1993.The company established manufacturing base in the Pearl River Delta and Yangtze River Delta,whose area is over 25000 square meters.It produces plastic masterbatch and modified engineering plastics.With the changes of domestic and foreign economy and intense competition of domestic industry,the company faces new problems during the development process and it needs break through itself and transformational development.The paper analyses various elements of inside and outside environment and apply relevant management instrument and theories.In the base of synthesized and complete analysis,it concludes the method of development strategy and studies further part of functional strategy,which provides some reference of the long-term development of China’s masterbatch industry.