A Research Of Tea Culture Tourism Development Of Huangshan

Contemporary,tourism has changed from skimming the surface to in-depth traveling in culture.Therefore,cultural experiences have become the trend of current tourism.With the proposal of national strategies in cultural power and the Belt and Road,cultural and creative industries will become a new development in the field of tourism.To adapt the trend of popular tourism,the government of Huangshan City puts forward two strategies of tourism plus and global traveling in thirteenth five period.The new trend of tourism provides a good opportunity for the development of tea culture tourism.With the new development of the national economy and the needs and awareness of entertainment tourism,tea culture tourism will gradually become a new fashion for people in daily life.Huangshan City not only owns many high-quality natural landscape resources and rich cultural landscape resources,but has abundant tea culture tourism resources.What is more,Huangshan city was awarded Chinese tea capital in 2016.Although the tea culture tourism in Huangshan City has experienced a certain development,with the popularity of tea culture tourism,tea cultural tourism in Huangshan City has become an urgent need for further development.Thus,the paper discusses the development of tea culture tourism in depth in Huangshan City.First of all,the paper analyzes the tea culture,tea culture tourism and other related concepts respectively according to the relevant literature research.In the second step,the paper analyzes the two main categories of tea culture tourism resources in Huangshan City from the natural landscape resources aspect and cultural landscape resources aspect.By analysis,the paper concludes five advantages of tea culture tourism resources in Huangshan City,including superior unique geographical environment,a long history of tea and tea culture,the title and award of famous tea,unique Huizhou tea ceremony,variety in Huizhou tea and tea customs.In the third part,the paper does the overall evaluation of tea culture tourism resources in Huangshan City.On the basis of literature research,market investigation and SWOT analysis,this paper discusses the advantages,disadvantages,opportunities and threats of tea cultural tourism development in Huangshan City.Finally,by analyzing the development principles of tea culture tourism,and combining with the theory of sustainable development,economic theory and Maslow's demand hierarchy theory,the paper constructs product of tea culture tourism system in Huangshan City.The paper designs the products from the four aspects,which includes sightseeing tea culture tourism products,holiday tea culture tourismproducts,special tea culture tourism products,ecological tea culture tourism products.Additionally,the paper designs the corresponding tea culture tourism product line,and puts forward the corresponding exploitation strategies.The author hopes that the paper will provide some references for the development of tea culture tourism in Huangshan City.The paper indicates that tea culture tourism resources in Huangshan City are not only abundant but unique.The current trends of tourism provide the good opportunity for the development of tea culture tourism in Huangshan City.