Study On The Packaging Design And Application Of "Tongcheng Xiaohua" In Anhui

Tea culture occupies a high position in the long history of Chinese history,and the profitability of tea in China's ancient export trade should not be underestimated.The packaging design of"Tongcheng Xiaohua" tea is used as a package to promote the cultural image of the region.The packaging design must be distinguished from other tea packaging.The traditional culture and regional cultural characteristics of "Tongcheng Xiaohua" tea are shown in the tea packaging and decoration.Questions were raised through investigations and investigations:The tea packaging sold in the"Tongcheng Xiaohua" tea market is similar,and it does not reflect the regional culture of "Tongcheng Xiaohua" tea,lacking humanistic value.Therefore,in the "Tongcheng Xiaohua" tea packaging design,it is necessary to combine regional culture and traditional art style to design works that can reflect the "Tongcheng Xiaohua" tea historical and cultural heritage.The article uses literature analysis method,electronic questionnaire survey method,case comparison research method,etc.First of all,after sorting out the historical and cultural characteristics of the tea area through literature reading,it summarizes and integrates its regional characteristics and traditional cultural characteristics;secondly,it uses a questionnaire survey to investigate the "Tongcheng Xiaohua" tea packaging market and analyzes the characteristics of regional traditional culture The design form and style of the"Tongcheng Xiaohua" tea packaging design,from the consumer's point of view to solve the status quo of packaging problems.Combining traditional art styles,the logo font,graphic color,structural modeling and creative points of "Tongcheng Xiaohua" tea packaging are discussed in detail,and the method of "Tongcheng Xiaohua" tea packaging design under the regional cultural characteristics is summarized;finally,the domestic Outstanding tea packaging design cases,through these cases to conduct a comparative study on the application direction of "Tongcheng Xiaohua" tea packaging design in traditional visual elements,put forward design ideas and practice the application of "Tongcheng Xiaohua" tea packaging.Apply the principle of raster animation to packaging design,break the static visual form in packaging and decoration design,and focus on designing and exploring the structure and packaging pattern of tea packaging.On the basis of this research,I hope to increase the interaction of packaging and the added value of packaging itself.It can open a new chapter for the packaging design form of "Tongcheng Xiaohua" tea,and provide theoretical guidance and method reference for the future "Tongcheng Xiaohua" tea packaging design practice.