Research On The Development Strategy Of Jilin Molybdenum Company

With the rapid development of economy and society,the relationship between economic construction and mineral resources in our country has been deepening and mineral resources have become an important component of national security.Mineral resources,as an important component of production and life are of self-evident significance,and mineral resources are essential to the field of industrial construction.The exploitation and utilization of mineral resources are of great significance and are an important driving force for economic development and social progress.People also become aware of the scarcity of mineral resources as non-renewable resources while enjoying the huge benefits brought by mineral resources.At present,social and economic development has led to a surge in demand for mineral resources and an increasing dependence on mineral resources,and the over-exploitation and utilization of mineral resources has resulted in serious damage to the ecological environment.In the current situation of weak market of non-ferrous metal mining industry,mining enterprises are faced with the challenge of how to solve the contradiction between environmental pollution and development of mining enterprises,reduce the negative impact of mining activities and seek new development opportunities.As one of the key molybdenum mines in Jilin Province Jilin Molybdenum Co.,Ltd.has a seat in the national heavy metal industry.Although Jilin Molybdenum Industry Co.,Ltd.has developed well in recent years,constraints of safety,environmental protection and environmental policies as well as the trend of molybdenum prices have restricted the development of molybdenum industry enterprises.As a result,it has to think deeply about how to accurately hold the development opportunities brought by the "Fourteenth Five-Year Plan" to mining enterprises and obtain more opportunities in the increasingly fierce competition.Adhering to the national resource strategy,Jilin Molybdenum Co.,Ltd.vigorously exploits and utilize molybdenum resources around the core of national resource security based on profound interpretation of national policies,hoping to seek a more long-term development in today when the mineral resources are becoming scarce.Firstly,literature and materials related to the development strategy of mining enterprises were classified and summarized and the theories related to strategic management and development strategy were applied to briefly introduce the research content and methods of this paper.Furthermore,taking Jilin Molybdenum Co.,Ltd.as the research object,organizational structure and development status of Jilin Molybdenum Co.,Ltd.were evaluated to summarize many problems faced by Jilin Molybdenum Co.,Ltd.in the process of development,and the causes were analyzed.Given the influence of the development environment of the mining industry and combined with the actual situation of the company,the macro environment and industry environment of Jilin Molybdenum Co.,Ltd.was analyzed based on PEST analysis and Porter’s five forces model.SWOT tool further applied to analyze the strengths as well as weaknesses of Jilin Molybdenum Co.,Ltd.and the opportunities and threats in the future development process,and SO enhanced strategy of Jilin Molybdenum Co.,Ltd.was proposed.Subsequently,the development strategy objectives were clearly defined,diversified strategies and technology innovation strategies were formulated,and the guarantee measures for the development strategy were proposed in terms of the company’s mechanism guarantee,economic guarantee and human resource guarantee.Based on the analysis of the development strategy of Jilin Molybdenum Co.,Ltd.,this paper gives some practical and reasonable suggestions for the development of Jilin Molybdenum Co.,Ltd so as to make it develop healthily,rapidly and sustainably.In addition,it aims to provide relevant reference for the development of similar enterprises...