Research On The Development Strategy Of MST Company

Master special steel company(MST)was founded in 2007,is a small and medium-sized Steel Corp.which oriented special type of steel production and sales.In recent years,affected by the global economic slowdown,the domestic industrial structure and ecological resources,and constantly upgrade the common influence,restrict and increasingly fierce competition between peers and their own development,the development of the MST company is in trouble.How the multiple constraints policy,economic and social and technical constraints and other factors under the analysis of their advantages and disadvantages,seize the opportunities and meet the challenges,is the urgent problem of MST.Firstly,in order to form a clear and comprehensive understanding the theory of market management strategy,this paper reviewed its development process,main viewpoints.Then used PEST and SWOT analysis models to analyze the external business environment as political,economic,society,technical,etc.and the internal environment as advantages,weaknesses,opportunities,challenges,etc.which the MST company faced.Finally,the PEST-SWOT analysis framework was constructed and the strategies for the MST company was positioned from the enterprise overall strategies,enterprise competition,production selection and organization,market positioning,determine the overall strategy of vertical integration etc.However,the company organizational structure,financial operation system,R & D teams,talent introduction and training,enterprise culture construction would be helpful for the realization of the strategies of the MST.This paper argued that the external business environment which MST company faced was been undergoing profound changes.The industrial adjustment policies,overcapacity in steel industry and increasing pressure on resources and environment would promote the MST company to adjust product production and marketing strategy continuously,but the technological advantages,with its reputation advantages,accompanied by the huge demand of the infrastructure market in future and international cooperation,would be a good opportunity for the development of MST company.In this process,the scientific and reasonable enterprise organizational structure,scientific and reasonable financial operation mechanism,R & D teams of innovation consciousness,the introduction and training of qualified personnel,positive corporate culture would become helpful for the MST.