Research On Packaging Design Of Nanjing Yunjin Extends

In recent years,Nanjing Yunjin has been gradually developed into the world and has been recognized by more and more people.As a traditional Chinese craft,it has a broad market prospect.The neglect of the packaging of Yunjin’s extended goods by merchants has severely curbed the development of Yunjin’s extended goods packaging and hindered the pace of the promotion of Yunjin to the world.How to cleverly blend traditional culture with modern flavor and design Yunjin extension packaging that can display Yunjin to the world and cater to market demand has become an important issue facing Yunjin’s current extended packaging design.The fusion and innovation of Yunjin’s traditional pattern elements and modern elements provide theoretical references and design ideas for solving the problems faced by Yunjin’s extended product packaging design in the new era.Through the research on the status quo of the packaging design of textile products at home and abroad at the present stage,it is found that many problems exist in the existing textile packaging design,such as the neglect of the concept of the brand,and the product cannot be presented systematically;the “designer” of simple design is lacking.A sense of design;outdated styles in color,structure,and decoration can’t keep up with trends.The author believes that "Gun Junfang" Yunjin packaging design research must adhere to the following concepts: First,to shape thebrand;second is to combine the unique culture of Yunjin in innovation in packaging and decoration;Third,the innovation on packaging materials of Yunjin extended goods;The fourth is the improvement of the packaging structure;the fifth is the docking of the times,using technology to let more people know about the product.Under the guidance of Yunjin Extension’s packaging design concept,the author proposes to extract and redesign the traditional culture of Yunjin,express it as a design element on the packaging,conduct continuous research and verification on the packaging design method,and seek more promotional products.way.This design gives the culture of the nation to the product packaging of the new era,breaks through the old and lacking directional thinking of the original packaging,uses new means and new technologies,and not only meets the diversity of the market,inherits the culture,but also achieves The combination of green design and innovative design provides constructive and reference opinions and plans for Yunjin “Gong Junfang” brand packaging design.